Shenzhen elevator advertising

I feel like this question is very general.

Let me give the example of luckincoffee. Luckin has placed elevator advertisements in many first- and second-tier cities, including Shenzhen, where I am located. Advertisements by Tang Wei and Zhang Zhen are often seen in elevators.

Coupled with the popularity of the book Traffic Pool, the author is Luckin’s current CMO Yang Fei (former CMO of UCAR). The book gives many examples of focus by leading companies in elevator advertising. Yang Fei also publicly commented, “Elevator advertising is the most efficient traditional media form for branding.” Luckin’s elevator advertising covers all areas, regardless of delivery scope. First, because the store is opened quickly, it can be pre heated in advance; second, the customer consumption radius is diverse, and promotion should first consider the widest group of people.

We can really feel the popularity of luckyin. Since August last year, many people in our office have started ordering coffee and desserts through the APP, and we often send coupons to each other in the WeChat group. Not only did everyone drink Luckin, but they also studied the company’s marketing tactics and how they could use elevator advertising to gain traction like Luckin.

In addition to this sudden rise of companies, companies such as Renrenche, Akasuo, Boss Zhipin, etc. are all investing in elevator advertising frantically, lest their brand popularity decreases.

This is a large enterprise that builds brands, but what about medium-sized enterprises or even small and micro enterprises? For example, if there is a Hunan restaurant next to the community where the per capita consumption is 100 yuan, how effective are these merchants’ elevator advertising?

We are Ant Media, an elevator advertising company headquartered in Shenzhen. We have served many small, medium and micro enterprises in catering, education and training, medical beauty, fitness, etc. Shenzhen’s elevator advertising market is relatively mature. It can be seen from the number of our customers.

Going back to your topic, let’s talk about effects. Big brands, no matter which city they are in, Beijing, Shanghai, Guangzhou and Shenzhen, must do brand promotion and invest in elevator ads like crazy to reach the mainstream customer base; small businesses, Small businesses in Shenzhen are also advertising elevators. What small businesses pursue is immediate revenue effects. There are many factors that influence this. Elevator advertising is just a high-quality and accurate platform, and the effect is also affected by the advertising design.

I really think your question is very general, so I tried my best to answer it. I hope it will be useful to you.