重庆广告牌实况

The sideline advertisements for the World Cup are not uniform. Digital billboard replacement technology means that in the case of live TV broadcast, the billboard is virtualized in the broadcast screen, allowing viewers in different regions to see different advertising content. However, for the 2022 World Cup in Qatar, 4 of the 11 most senior sponsors of the World Cup are Chinese companies, accounting for a very high proportion. This also means that fans around the world will see a lot of Chinese advertisements when watching the game.