Advertising design and production of car body advertising

What the people above said, it’s just nonsense!

1. The production of car body advertisements first needs to be reported to two major departments. The first is the outdoor advertising review department, and the second is the vehicle management department. Both are indispensable. The advertising department mainly reviews the legality, safety and publicity of your advertising, while the vehicle management office mainly handles related procedures such as advertising on the car and changing the body color!

2. The size of car body advertisements must be accurately measured, otherwise your ads will not fit the car body area and will not be posted well!

3. Car body advertisements should not be too fancy, just display the advertising theme and phone number simply and clearly!

Other small things are encountered during production but are easier to deal with! Pay attention to the location of the wheels, doors, windows, lights, car body corners and other devices on the car, and try to avoid placing the main content in these places. Car body advertising should consider the safety of driving, so if the main content is in these places, it must be cut If it falls off, causing the picture to be damaged, a reasonable matching design can be carried out according to the shape of the car body and the picture content. What car do you want to drive in? They are private cars, large buses and bus companies. The cost of private cars is about 2,000 per year. 2,000 is the charge of the car owner. However, due to the limited driving routes of ordinary private cars, the frequency of occurrence is not fixed, the display area is limited, and they are generally not favored by advertisers. The market pre ssure will be relatively high if they are just launched. Also, if you can do collective spray painting on taxis, it is still worthwhile and there will be a certain market< /p>

If you really want to start a business, it is recommended that you write a complete plan, take into account many situations, make a budget and action schedule, and the main issues are two-part car body selection

You need to establish Advertising companies need to apply for outdoor advertising publishing rights. Need vehicle source. The advertising company can register, and the car source can contact some online platforms, such as "Jiake.com". They are an online platform, and you can contact them to cooperate in recruiting cars! Even if the local city does not have relevant regulations and procedures, it is necessary to establish good relations with the vehicle management and industry and commerce, communicate in advance, and try to come up with an approval model. It is best to have enough funds of 800,000. This business operation is huge, and it is best to join an existing model.

Power, resistance and balance

Power is mainly about horsepower

Balance is an important part of the car

Also It is resistance. When the vehicle speed exceeds 40km/h, the car's power mainly overcomes resistance, not friction, so the car body generally adopts a streamlined design

At the same time, taking into account the safety performance of the car, it is necessary to consider The collision force of a car

You don’t have to pay attention to what the customer wants you to design, just design it however you want. The most important thing is the packaging. It’s best to use eye-catching colors! Innovative styling! Novel and unique

1. Production of body advertisements by spraying paint on the entire vehicle

The earliest and most primitive ones are baking paint (1K, 2K) and blended paint (Camel brand, Sanxia, ​​etc.) These two types of paint are divided into imported and domestic ones. The production process is relatively complicated: cleaning the car body, applying plaster, sanding, and spraying primer (if you are more careful, you can then repair trachoma, sanding, and primer), spray Topcoat and production design graphics. This kind of production is rarely used at pre sent and the efficiency is low. Paint production, paint production must first damage the original car paint, which cannot be restored. Advantages: High spray pixels.

2. The most commonly used car body advertising production at pre sent

The entire vehicle is spray-painted with adhesive images, which is the car sticker production process. It is simple and practical, just print the designed picture on the computer according to the specific car body size and then paste it on. Of course, there is a certain amount of technical content involved in pasting. If the paste is not done well, bubbles may easily form. Affecting the appearance, another disadvantage of a car sticker is that it is easy to damage the car paint. After all, colloid is also a chemical agent and has a corrosive effect on the car paint. When removing the car sticker, the paint will also stick to it, and the weather resistance of the car sticker is poor. The price of the car body is relatively low, just tens of yuan per square meter.

3. The production of body advertising that combines partial computer car sticker inkjet printing with paint

The production process is basically the same as the pre vious situation. Shenzhen bus body advertising uses partial computer inkjet printing mainly for Paste complex images (such as packaging boxes, brand spokespersons, etc.). Bus body advertising generally adopts this method. More and more car body advertisements also adopt this method; the advantage is that only partial changes are required, cost is saved, and the advertising effect is improved.

4. Use screen printing

According to the principle of screen printing, the ink is printed on the surface of the flat glass, and then the ink is cured to make the pattern strong and durable. The process includes stretching the screen, sizing, drying, printing, developing, drying flat glass cutting, edging, cleaning and drying, printing, and sintering. There are many processes and the cost is high, so it is not suitable for the production of car bodies.

5. Automobile painting machines are used for car body advertising production

The world's most advanced production technology will replace the traditional car body production technology. At pre sent, the latest international car body advertising production method, car painting machine, direct car body printing. Compared with the traditional production method, it has the following advantages: it does not damage the original car paint; the pattern can be changed at any time, and curved surface tracking inkjet printing increases the realism of the pattern; the optional pattern resources can be printed directly from the computer; the painting machine uses imported inkjet printing , odorless and environmentally friendly, easy to remove, cost-saving and can keep discoloration for 2-3 years.