How about high-end car body advertising design?

本文目录一览一、What kind of products are suitable for bicycle body advertising

Advantages of bicycle body advertising

1. Volkswagen ordinary bicycle body advertising is highly mobile, and advertising can be carried with the vehicle. It moves and spre ads widely. Car body advertisements flow dynamically as people's communication positions change, allowing the dissemination of information to penetrate into every corner of society and attract the attention of different types of people. A mobile bicycle is a mobile housing medium.

3. The design of the Volkswagen ordinary car body advertisement has a strong visual impact, and the perfect artistic graphic shape is dazzling. As long as people travel, the advertisement will enter your eyes. Out of curiosity, whether they are cycling, walking, or riding in a car, people will definitely pay attention to the mobile bicycle fleet and the advertising content on the bicycle body.

4. The mobile bicycle advertising fleet is light and flexible, and can travel through streets and alleys, penetrating into residential areas, factories, schools, offices, squares, and markets. As long as there are people, bicycle body advertisements will appear. where.

5. Mobile advertising fleet advertising styles are flexible and diverse. The advertising model that combines two-dimensional visuals and photoelectric paintings displays a colorful product image. At the same time, according to customer requirements, we design physical models with product characteristics and product image. Demonstrate product properties, functions and functions to the maximum extent. To achieve maximum publicity purposes.

6. Car body advertising has a wide range of applications. All industries and products that are closely related to people’s lives and the transmission of various types of information will be the targets of car body advertising.

Comparative advantages with traditional media

1. Newspaper ads.

The audience of newspapers covers all different classes, and it is easier to implement regional targeting based on the readers' situation. Moreover, the distribution area is clear and the main target is regular subscribers. It can be said to be the most planned and stable media. Newspapers also have the advantages of being flexible, flexible, timely, having high coverage of the local market, and being easily accepted and trusted. Bicycle body advertising, because cyclists appear directly at the advertising release terminal, can be very flexible in selecting the audience and communicating with them. The focus communication target is more accurate and more operable, and direct interpersonal communication enhances trust. , making the information content more credible.

The disadvantages of newspapers are low delivery rate, poor pre servation, poor faxability, and the advertising space is too small and easy to be ignored. When a team of bicycles with product information printed on their bodies appears on the street, their unique appearance and novel design will definitely attract the attention of pedestrians; to say the least, pedestrians will not turn a blind eye to the bicycles appearing in a team out of instinct. . In places such as streets where people are highly mobile, it is self-evident that the reading rate and transmission rate of information are high.

2. Radio advertising.

Radio advertising is fast, timely and user-friendly. Radio is a hobby choice. Advertising through radio can easily give people a sense of intimacy and create a real live atmosphere through interaction. However, because the audience of radio is relatively fixed (mostly the elderly, radio enthusiasts, and drivers), the focus of radio advertising is relatively obvious, that is, radio advertising must emphasize the appeal to special groups and classes. The disadvantage of radio advertising is that the information is fleeting and difficult to save. Bicycle body advertising has the friendly and timely characteristics of radio advertising, and the information is stored for a long time, leaving a deep impre ssion on the audience.

3. Online advertising.

Online advertising audience classification is more detailed, and targeted communication is more convenient and more interactive. However, the scope of online advertising is still relatively narrow, market management is not standardized, charging standards are confusing, and credibility is low. The biggest feature of bicycle body advertising is that it penetrates deeply into the lives of the audience. The products that people need in daily life can become the objects of bicycle body advertising. Compared with online advertising, the interaction with the audience is more direct.

4. Outdoor advertising.

The advantages are that repeated appeals are effective, highly selective to regions and consumers, highly faxable, low in cost, and have a certain nature of forced appeals. The disadvantage is that the spre ad area is small and creativity is limited. As a type of outdoor advertising, bicycle body advertising has the advantages of fixed outdoor billboards. Its flowing characteristics greatly increase the information dissemination rate, and its novel characteristics increase the attention of the information.

5. Direct mail advertising.

The advantages are strong pertinence and selectivity, high attention rate, high reading rate and repeated reading rate, strong flexibility, no competition from advertisements in the same media, and strong human touch. Its disadvantages include higher cost, small transmission area, and easy to cause over-delivery. Bicycle body advertising is highly targeted and selective due to flexible operation, high attention rate due to novelty and human instinct, high repeat reading rate due to high mobility, strong affinity due to people appearing directly at the advertising release terminal, and direct All features of postal ads. Moreover, the communication route of bicycle body advertising is formulated according to customer requirements, and the communication scope can be large or small. And advertising costs are lower than traditional media.

6. Car body advertising.

It has many advantages of bicycle body advertising, but because the flow speed is too fast, the reception effect of the information is affected. The routes are fixed and expensive.

There will be a market only if there is demand. It is pre cisely because of the advantages of many advertising media that the bicycle body advertising market has unlimited prospects.

二、What should you pay attention to when designing car body advertisements?

What the people above said, it’s just nonsense!

1. The production of car body advertisements first needs to be reported to two major departments. The first is the outdoor advertising review department, and the second is the vehicle management department. Both are indispensable. The advertising department mainly reviews the legality, safety and publicity of your advertising, while the vehicle management office mainly handles related procedures such as advertising on the car and changing the body color!

2. The size of car body advertisements must be accurately measured, otherwise your ads will not fit the car body area and will not be posted well!

3. Car body advertisements should not be too fancy, just display the advertising theme and phone number simply and clearly!

Other small things are encountered during production but are easier to deal with! Pay attention to the location of the wheels, doors, windows, lights, car body corners and other devices on the car, and try to avoid placing the main content in these places. Car body advertising should consider the safety of driving, so if the main content is in these places, it must be cut If it falls off, causing the picture to be damaged, a reasonable matching design can be carried out according to the shape of the car body and the picture content. What car do you want to drive in? They are private cars, large buses and bus companies. The cost of private cars is about 2,000 per year. 2,000 is the charge of the car owner. However, due to the limited driving routes of ordinary private cars, the frequency of occurrence is not fixed, the display area is limited, and they are generally not favored by advertisers. The market pre ssure will be relatively high if they are just launched. Also, if you can do collective spray painting on taxis, it is still worthwhile and there will be a certain market< /p>

If you really want to start a business, it is recommended that you write a complete plan, take into account many situations, make a budget and action schedule, and the main issues are two-part car body selection

You need to establish Advertising companies need to apply for outdoor advertising publishing rights. Need vehicle source. The advertising company can register, and the car source can contact some online platforms, such as "Jiake.com". They are an online platform, and you can contact them to cooperate in recruiting cars! Even if the local city does not have relevant regulations and procedures, it is necessary to establish good relations with the vehicle management and industry and commerce, communicate in advance, and try to come up with an approval model. It is best to have enough funds of 800,000. This business operation is huge, and it is best to join an existing model.

Power, resistance and balance

Power is mainly about horsepower

Balance is an important part of the car

Also It is resistance. When the vehicle speed exceeds 40km/h, the car's power mainly overcomes resistance, not friction, so the car body generally adopts a streamlined design

At the same time, taking into account the safety performance of the car, it is necessary to consider The collision force of a car

You don’t have to pay attention to what the customer wants you to design, just design it however you want. The most important thing is the packaging. It’s best to use eye-catching colors! Innovative styling! Novel and unique

三、What is car body advertising? How to do it?

Car body advertising is a form of advertising that uses the external space of the vehicle for promotion. Specific steps include selecting advertising vehicles, designing advertising plans, obtaining approval and installing advertising.


1. The basic concept of car body advertising


Car body advertising is advertising that uses the external surface of the vehicle. This form of advertising has the characteristics of high mobility and wide coverage. It can cover every corner of the city and attract the attention of different groups. As the number of urban vehicles increases, the influence of vehicle body advertising is gradually increasing.


2. Select advertising vehicles


Selecting a suitable vehicle body is the first step in creating an advertisement. Usually, public transportation such as buses, taxis, and trucks are common advertising carriers. When selecting a vehicle, consider factors such as whether its driving route covers the target audience and whether the vehicle's appearance is neat.


3. Design advertising plan


Design is a key link in the production of vehicle body advertising. Attractive advertising images should be designed based on the characteristics of the vehicle and the driving environment. Advertising content should be concise and clear, conveying information quickly. At the same time, the coordination between the color, pattern, text and other elements of the advertisement and the vehicle background must also be considered.


4. Obtain approval and install advertisements


Before producing vehicle body advertisements, it is necessary to obtain approval from relevant departments. Once you've received approval, you can begin creating and installing your ads. When installing advertisements, ensure stability and safety to avoid safety hazards such as falling off. After completing the installation, you need to check to ensure that the advertising effect is as expected.


In short, vehicle body advertising is an effective form of outdoor advertising. Through careful selection and design, as well as necessary approval and installation, advertising messages can be effectively delivered to a broad audience. Its highly mobile nature enables it to reach a wider audience and is one of the promotional methods chosen by many companies and merchants.

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