Qingyuan wall advertising light box

一、The white-cut chicken is on the Guangzhou subway station. It looks hungry, but you can’t eat it. It turns out to be an anti-corruption advertisement.
At Guangzhou Subway Liede Station, a unique visual feast is waiting for you. Passengers stopped to admire——

A cultural wall with pictures and texts, as if the traditional delicacy of plain-cut chicken has been brought to the subway station. A plate of attractively colored and mouth-watering chicken pieces is quietly displayed. Show it before your eyes. This is the white-cut chicken that Cantonese people are proud of. They use high-quality chickens from Qingyuan Yangshan. The water is clear and they are raised in the mountains and wilds, which makes this dish delicious and unique.


The cooking method of white-cut chicken is simple, using only water to cook, retaining the original flavor of the chicken. After cutting, the skin is yellow and the meat is white, plump and tender. With minced ginger, minced garlic and soy sauce, every bite is a pure enjoyment of delicious food. However, this is not just a picture of food, it hides a deeper meaning - fighting corruption and promoting integrity.


The iconic croissant LOGO of Guangzhou Metro comes into view, with "Guangzhou Metro is here for you all the way" written next to it. Under the eight characters of "Innocent origin, remember to be honest", Guangzhou Metro's The attentiveness is evident. "Abandoning formalism, simplifying complexity, and facing various choices, I insist on the original flavor." The small words reveal the persistence of the concept of integrity.


At Liede Station, the transportation hub of Guangzhou Metro Line 5, the culture of integrity and the art of food are cleverly integrated. The theme of the station is "Gentleman Yue Lian Lie De Station", which not only displays Lingnan characteristics and Guangzhou customs, but also advocates integrity and self-discipline through immersive and interactive design. Nearly 50 advertising light boxes and more than 1,500 square meters of walls and columns are all given the meaning of integrity.


The cultural wall is divided into six areas, ranging from Liede traditional culture to Cantonese cuisine. With its unique status, white-cut chicken has become part of the theme of integrity. The theme design of Liede Station aims to promote Lingnan’s culture of integrity and create an environment where “everyone is honest and everyone supervises” so that every passenger can be baptized by the concept of integrity while traveling.


So, when you are admiring this "inedible white-cut chicken" at Liede Metro Station, you might as well stop and not only taste the food culture of Guangzhou, but also have a deeper understanding of the Guangzhou Metro Promote a culture of integrity. This is a feast for the eyes and the soul, and a clever move by Guangzhou Metro to convey values ​​in daily life.

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