店铺门口新品广告牌

Advertising methods include: online advertising, outdoor advertising, print media advertising, TV advertising, and radio advertising.

1. Online advertising: In today's digital era, online advertising has become one of the important means of corporate promotion. By using platforms such as search engines, social media, and video websites, companies can place advertisements in the eyes of a wide range of users. For example, Baidu, as China's largest search engine, has a huge user base, and companies can place ads on search results pages to increase brand exposure.

2. Outdoor advertising: Outdoor advertising refers to billboards, light boxes, bus stops, etc. set up in public places. These advertisements are usually located in places with a large flow of people, such as subway stations, bus stops, highways, etc. By setting up advertisements in public places, companies can effectively attract the attention of pedestrians and vehicles and increase brand awareness.

3. Print media advertising: Print media advertising refers to advertising in newspapers, magazines, leaflets and other printed matter. These media usually have high reader coverage and reading rates, and therefore become one of the important channels for corporate publicity. By placing advertisements in newspapers, companies can convey their information to a wide audience and increase brand awareness.

4. Television advertising: Television advertising is a form of advertising broadcast on television stations, including commercial advertisements and public service announcements. Television advertising has wide coverage and high influence, and can convey a large amount of information in a short period of time. Commercials often use carefully crafted images and sounds to grab the audience's attention and demonstrate the features and benefits of a product or service.

5. Radio advertising: Radio advertising is a form of advertising played through radio stations, including audio advertising and video advertising. Radio advertising has wide coverage and high communication effect, and can reach a large number of listeners in a short period of time. Audio ads typically use sound and music to grab the listener's attention and convey information about a product or service.

The role of advertising:

1. Increase brand awareness: Advertising is one of the important means to promote brand awareness. By placing advertisements on television, radio, the Internet and other media, companies can let more people know about their brands, thereby increasing the brand's exposure and awareness.

2. Promote sales growth: Advertising can promote product sales growth. By displaying the features, advantages and functions of a product, advertising can stimulate consumers' desire to buy and prompt them to purchase the product.

3. Build brand image: Advertising can help companies build brand image. Through well-designed advertising content, companies can convey the brand's values, concepts and style to consumers, thereby creating a unique brand image.

4. Enhance competitiveness: Advertising can enhance the competitiveness of enterprises. By placing ads, businesses can compete with competitors for market share. At the same time, advertising can also help companies establish their industry status and improve their reputation and status.

5. Convey information: Advertising can convey information. Through advertising, companies can deliver product information, promotional activities, new product launches and other information to consumers. This information can help consumers better understand the product and make informed purchasing decisions.