灯箱广告牌落地立式
Outdoor advertising signs can be implemented in various forms, the following are some common types:
Physical model advertising: visually display products by enlarging the physical model , such as Coca-Cola’s billboards in Guangzhou Hongcheng Plaza and Sports Center, but the cost is higher and suitable for the promotion of a single product.
Welded iron frame-drawn inkjet advertising: divided into two types: (1) Externally illuminated billboards, consisting of iron frames and inkjet printing, sometimes with metal edging and spotlights. The structure is strong, such as the roof and pillars advertising. The steel structure is its core to ensure safety; (2) Internally lit billboards, that is, outdoor light boxes, are made of inkjet printing materials with good light transmittance and built-in light tubes, which provide good effects day and night.
Blister word advertisement: It adopts acrylic technology, which is energy-saving and environmentally friendly. The LED lighting effect is remarkable and the maintenance cost is low.
Neon advertising: high brightness and gorgeous colors, often used in hotels, leisure centers and other places, but it consumes a lot of power and has relatively high maintenance costs.
LED luminous letter advertising: The quality and price depend on the material and the quality of the lamp. LED is environmentally friendly and low-voltage, with low maintenance costs.
LED display advertising: divided into monochrome and full color. Monochrome is suitable for occasions where text display updates are frequent, while full color is suitable for advertising and places with large flow of people, such as shopping. centers and sports venues.
Each form has its own characteristics and applicable scenarios, and the choice needs to be determined based on actual needs and budget.
Spotlight billboards: billboards equipped with spotlights or other lighting equipment, which have good lighting effects at night. Can clearly display advertising information.
Neon billboards: Neon tubes are bent into text or patterns, colorful, and can be electronically controlled to increase dynamic effects and have strong visual impact at night.
Single-pillar billboards: billboards set up on special support columns. They are often found beside highways and face dense traffic and people.
Large-scale light box billboards: Placed on the exterior walls, roofs or podiums of buildings, they serve as colorful advertisements during the day and light up at night to become internally lit light boxes.
[By location]
Wharf advertising: billboards set up within the wharf, including big signs inside and outside the station, and light cloths on the bridges, etc.
Bus shelter billboards: outdoor media installed in bus shelters, with light boxes as the main form of expre ssion, mainly targeting mass consumer products.
Subway advertising: Advertisements set up within the subway range come in various forms and are characterized by concentrated flow of people and high attention.
Bus advertising: Use buses as mobile media to display advertisements through full-body painting and banner hanging boards.
Airport advertising: billboards set up around and inside the airport. The target audience is higher-level passengers.
Train station advertisements: Advertisements set up within the railway station, with passengers coming and going as the main target group.
Venue advertising: Advertising placed around stadiums or large gathering venues to deliver information through live audiences and television broadcasts.
Inflatable shaped advertisements: used for product promotion and publicity, with unique shapes, bright colors and strong visual impact.
Road sign advertising: signage at public facilities or store locations, and space can be reserved for advertising promotion.
[By road]
Sidewalk billboards: billboards set up on both sides of the sidewalk so that pedestrians can clearly see the advertising information.
Telephone booth billboards: Set up in densely populated areas or public places, where passers-by have a high chance of contact, so they need to be kept clean and advertising effective.
Advertisement in the newspaper column: Advertising positions are opened in the newspaper column, which have the same properties as sidewalk advertisements.
Hanging advertisements: placed in front of hotels and on telephone poles on both sides of the highway, in the form of light box advertisements, road flags, etc.
Road flag advertising: Hang on lampposts on both sides of the street to create an event atmosphere and expand the exposure of corporate logos and event themes.
[Other single media]
Wall advertising: Outdoor advertising posted on the exterior wall of a building, using the wall to post large posters, calligraphy and paintings, etc.
Three-sided advertising: One of the more expensive outdoor advertising devices, it displays different advertising images through the rotation of three-sided prisms.
Unlit billboards: Billboards without lighting equipment are gradually being eliminated with the development of outdoor media forms.
Electronic screen advertising: a novel outdoor advertising media that displays changing graphics and text through computer control.
[Advantages of outdoor advertising]
1. High arrival rate
2. Strong selectivity
3. Strong visual impact
4. Rich forms of expre ssion
5. Simple content
6. Long release period
7. Low cost per thousand people
8. More acceptable