分众传媒苏州电梯广告收费标准
1、How does Focus Media ensure that all the elevator ads I submit are in place?
With the prosperity and development of social media, information has further exploded and fragmented. There are very few centralized media that can explode quickly in a short period of time. Elevator Media relies on its high frequency, low interference, and must-have popularity among mainstream people. With several major features, it has won the favor of major brand owners. As major brands are flocking to elevator media, how to better match elevator advertising and elevator media, improve brand communication effects, and truly achieve "unity of product and effect" and "unity of product and sales"!
Peng Xiaodong: 21 practical tips for effective advertising in elevators that even Focus Media is using
Peng Xiaodong: 21 practical tips for effective advertising in elevators that even Focus Media is using
/>Member of the Academic Committee of the China Advertising Association, Distinguished Outdoor Advertising Marketing Lecturer of the Outdoor Advertising Branch of the China Advertising Association, Lifelong Consultant of CCTV's "Big Country Brands", President of the China Advertising Media Marketing Research Institute, founder of Media Without Borders, Marketing Power, etc., global The Chinese pre sident has outstanding marketing power and is the first person in China's advertising and media training. He is the founder and chief coach of brand competitiveness and the art of cutting leadership. He is the chief coach of the special forces to build China's actual wolf advertising sales champion. Instructor Peng Xiaodong often talks to everyone in his class. Share: Many brand owners have limited advertising fees in the initial or sprint stages and want to cover the whole country, so they choose the even distribution method. As a result, after the advertisement was released, people began to complain that it was not effective. In fact, this kind of advertising was equivalent to dismantling the power of the bomb into individual bullets, and its power was of course limited. It is better to tell an advertising message to 1 million people once than to tell it to 100,000 people 10 times. Consumers are exposed to too much information every day and remember too little, so it is necessary to focus on groups and areas. For example, this year's popular Fried Chicken Laoxiang Chicken, combined with online public relations and offline elevator media detonation focusing on Anhui, Nanjing, and Wuhan, is a good example. Elevator media has ushered in its moment of glory, but elevator advertising should not be "arrogant and arrogant", but needs to have a clear positioning, output core information, and use creativity to ultimately win consumer choice. Media + advertising itself should be a combination of 1+1>2. It must not become 1+1<2 because of advertising.
How can we make elevator advertisements more effective? This is a job with technical, artistic, scientific processes and systems, and the most important thing is professionalism! Don’t waste every advertising space. There is no bad media, only unsuitable media. Advertising is an investment behavior! Every advertising space should have its own private thoughts (thoughts); Teacher Peng Xiaodong often says that advertising effect = advertiser (product, price, model, style, quality, team, channel, marketing, and most importantly: advertising budget) + Advertising company (creativity, planning, copywriting, design, production I the most important thing is: super symbol LOGOI logo + super right to speak I advertising keyword) + media (publish on time, quality and quantity, the picture is quiet and tidy, the most important thing is: media strategy);
Peng Xiaodong: 21 practical tips for effective advertising in elevators that even Focus Media is using
Peng Xiaodong: 21 practical tips for effective advertising in elevators that even Focus Media is using
/>Member of the Academic Committee of the China Advertising Association, Distinguished Outdoor Advertising Marketing Lecturer of the Outdoor Advertising Branch of the China Advertising Association, Lifelong Consultant of CCTV's "Big Country Brands", President of the China Advertising Media Marketing Research Institute, founder of Media Without Borders, Marketing Power, etc., global The Chinese pre sident has outstanding marketing power and is the first person in China's advertising and media training. He is the founder and chief coach of brand competitiveness and the art of cutting leadership. He is the chief coach of the special forces to build China's actual wolf advertising sales champion. Instructor Peng Xiaodong often talks to everyone in his class. Share: Many brand owners have limited advertising fees in the initial or sprint stages and want to cover the whole country, so they choose the even distribution method. As a result, after the advertisement was released, people began to complain that it was not effective. In fact, this kind of advertising was equivalent to dismantling the power of the bomb into individual bullets, and its power was of course limited. It is better to tell an advertising message to 1 million people once than to tell it to 100,000 people 10 times. Consumers are exposed to too much information every day and remember too little, so it is necessary to focus on groups and areas. For example, this year's popular Fried Chicken Laoxiang Chicken, combined with online public relations and offline elevator media detonation focusing on Anhui, Nanjing, and Wuhan, is a good example. Elevator media has ushered in its moment of glory, but elevator advertising should not be "arrogant and arrogant", but needs to have a clear positioning, output core information, and use creativity to ultimately win consumer choice. Media + advertising itself should be a combination of 1+1>2. It must not become 1+1<2 because of advertising.
How can we make elevator advertisements more effective? This is a job with technical, artistic, scientific processes and systems, and the most important thing is professionalism! Don’t waste every advertising space. There is no bad media, only unsuitable media. Advertising is an investment behavior! Every advertising space should have its own private thoughts (thoughts); Teacher Peng Xiaodong often says that advertising effect = advertiser (product, price, model, style, quality, team, channel, marketing, and most importantly: advertising budget) + Advertising company (creativity, planning, copywriting, design, production I the most important thing is: super symbol LOGOI logo + super right to speak I advertising keyword) + media (publish on time, quality and quantity, the picture is quiet and tidy, the most important thing is: media strategy);