High-end shopping mall elevator advertising

Shibem home elevator is definitely reliable. It can be advertised in various major shopping malls, which proves its strength. It is a Swedish brand. Now Shibem home elevator has been sold in more than 60 cities across the country. An exhibition hall has been opened to facilitate customers to visit and experience offline. You can go to the official website of Xibeim Home Elevator to make an appointment for a visit by yourself.

Elevator advertising is a channel for business exposure. If you lack marketing awareness and follow-up, if you want to change the business situation just by exposure, the chance of success is small. In essence, elevator advertising is an efficient communication medium, but its final effect depends on the joint action of media, content, activities, scenes and other factors, all of which are indispensable.
1. Content
The content of an advertisement, including images and copy, must be concise and to the point. An advertisement that covers too many key points will actually lose the key point.
2. Events
Good event planning can directly promote the growth of operating income in the short term. An effective campaign must solve at least three questions of consumers: How to participate? What are the benefits of participating? Why should you get involved now?
3. Scenario Marketing
Scenario marketing means designing solutions for consumers from their perspective. Simply put, it is to determine what needs will be triggered by who, at what time, where, and what behavior. For example, when you walk into a store and connect to the mall's WiFi, the connection page will immediately push you a coupon for Haidilao on the fifth floor and inform you that Zara on the fourth floor is on sale. This is a very pre cise scenario marketing case.
Elevator advertising is a natural community consumption scene, covering various life needs, including clothing, food, housing, transportation, etc. The following scenario has been verified to be effective many times:
-A white-collar worker who came home from get off work felt tired and hungry. He saw an advertisement for a food delivery platform in the elevator, so he ordered dinner on his mobile phone.
-A girl who goes out to work in the morning sees herself dressed up beautifully in the elevator mirror, and then sees the hot model in the gym advertisement. She is attracted to it, scans the QR code to follow the official account, and decides to try it on the weekend. Try a trial class.
-The owner of a new house that had just been delivered was thinking about decoration matters. He saw an advertisement for a home improvement company in the elevator. Next to the QR code on the advertisement was "See the model house in this community for free", so he scanned it without hesitation. code, go to the unit opposite to see the model house.
Many times, it’s not that consumers don’t need your product, it’s just that your advertisement doesn’t appear in the right scene and fails to awaken their specific psychological needs. Elevator advertising is not only a natural marketing scene, but also may trigger secondary communication due to its immersive experience. For example, when neighbors enter the elevator together and are worrying about how to arrange their children during the summer vacation, they happen to see your education and training advertisement, which will naturally trigger discussion and spre ad, thereby bringing in customers.
By using elevator advertising as an efficient medium, combined with the needs of the community, and promoting the products or services they need most at the right time, your company will not worry about running out of customers.

The effectiveness of advertising depends on whether it meets the needs of customers. Only by combining marketing with scenarios and integrating it naturally into consumers’ life trajectories can we achieve high conversions.

Scenario marketing means considering problems from the perspective of consumers and designing solutions for them. Simply put, it is:

Who + what time + what place + what behavior = What needs

You walk into a store and connect to the mall WiFi. The connection page will immediately push you a coupon for Haidilao on the 5th floor, and also inform you of the Zara discount on the 4th floor. This is a very pre cise scene marketing.

Elevator advertising is a natural household consumption marketing scenario, covering various needs of clothing, food, housing and transportation. The following scenarios have been verified many times:

1. White-collar workers come home from work, tired and hungry. When I entered the elevator, I saw an advertisement for a food delivery platform - I took out my mobile phone and ordered dinner on the platform;

2. The girl went out to work in the morning, dressed up beautifully, and faced the people in the elevator. Looking at myself in the mirror, I saw the sexy model in the gym advertisement, and I was ready to make a move - so I scanned the QR code to follow the official account, and I could try a trial class on the weekend;

3. The new house has just been handed over. , the owner was planning renovation matters. He walked into the elevator and saw an advertisement from a home decoration company. Next to the QR code was "See the model house in this community for free" - he scanned the code without hesitation and went to the unit opposite to see the model house.

In many cases, consumers do not need your product, but your advertisement does not appear in the appropriate scene and cannot awaken his specific psychological needs. Elevator advertising is not only a natural marketing scene, but also triggers secondary communication because of its immersive experience.

Using the efficient medium of elevator advertising, combined with the needs of the community, to promote what they need most at a specific time, your advertising will not worry about conversion rates.