A billboard erected for waste collection
What are the types of billboards?
The first is poster advertising. Posters are generally placed on sidewalks where pedestrians must pass, and can also be placed at sales locations.
The second is street sign advertising. Compared with poster advertisements, street sign advertisements are more formal. Each billboard can be painted according to the requirements of the advertiser and with the consent of the relevant advertising management department, making it very eye-catching and beautiful. There used to be an electric three-sided billboard at the intersection of Yan'an Middle Road and Maoming Road in Shanghai, which integrated the functions of mechanical rotation, decorative relief and automatic time-adjusting radio clock, and played a good role in beautifying the city. This movable billboard is more than 11 meters wide and more than five meters high. It is composed of 18 rotating triangular prisms. It automatically changes the screen every 20 seconds, which is very eye-catching.
The third is neon advertising. Neon signs installed in bustling downtowns not only promote products, but also embellish the city.
In addition, outdoor advertising also takes the form of advertising galleries, product models, etc. At pre sent, some advanced foreign outdoor advertisements also use sound, light, color, taste and other technologies to make the advertisements more attractive. There is a food company in the United States that erected a giant advertising model eighty feet high and one hundred feet long on the outskirts of Detroit to promote bread. When pedestrians approach it, they can not only hear the soft music playing and the voice introducing the bread, but And you can smell the aroma of "magic mixed bread", which immediately arouses people's appetite.
The second is street sign advertising. Compared with poster advertisements, street sign advertisements are more formal. Each billboard can be painted according to the requirements of the advertiser and with the consent of the relevant advertising management department, making it very eye-catching and beautiful. There used to be an electric three-sided billboard at the intersection of Yan'an Middle Road and Maoming Road in Shanghai, which integrated the functions of mechanical rotation, decorative relief and automatic time-adjusting radio clock, and played a good role in beautifying the city. This movable billboard is more than 11 meters wide and more than five meters high. It is composed of 18 rotating triangular prisms. It automatically changes the screen every 20 seconds, which is very eye-catching.
The third is neon advertising. Neon signs installed in bustling downtowns not only promote products, but also embellish the city.
In addition, outdoor advertising also takes the form of advertising galleries, product models, etc. At pre sent, some advanced foreign outdoor advertisements also use sound, light, color, taste and other technologies to make the advertisements more attractive. There is a food company in the United States that erected a giant advertising model eighty feet high and one hundred feet long on the outskirts of Detroit to promote bread. When pedestrians approach it, they can not only hear the soft music playing and the voice introducing the bread, but And you can smell the aroma of "magic mixed bread", which immediately arouses people's appetite.
Types of billboards:
1. Spotlight billboards
Billboards with spotlights or other lighting equipment around the billboard are called spotlights. Light billboard. It is characterized by beautiful appearance, excellent lighting effect at night, and advertising information can be clearly seen. *Neon billboard
It is made of neon tubes bent into words or patterns, and matched with neon tubes of different colors, exuding colorful colors. It can also be used with the electronically controlled flashing form to increase the sense of movement, and the night effect has a strong visual impact.
2. Single-column billboard (referred to as single-column)
The billboard is placed on a specially designed support column to Post type T-type or P-type is the most common. Advertising devices are set up on highways, main traffic arteries and other places, facing dense traffic and people. The commonly used size is 6 meters high by 18 meters wide, and mainly uses spotlights as lighting equipment.
3. Large light boxes
Placed in advertising locations such as exterior walls, roofs or podiums of buildings, they act as colorful billboards during the day and become "internally lit" light box advertisements when lit at night. Light box advertising lighting effects are better, but maintenance is more difficult than spotlight billboards, and the lamps used are more susceptible to wear and tear.
4. Bus shelter billboard
Outdoor media installed at bus shelters. Take light box as the main form of expre ssion. The advertisements arranged in this type of media are mainly for mass consumer products. Multiple kiosk advertising spaces can be purchased individually or online to achieve wider coverage or even cover multiple cities.
5. Subway Advertisements
Various advertisements set up within the subway are collectively referred to as subway advertisements. It takes the form of twelve light boxes, four channel posters, special light boxes, escalators, and in-car posters. It is characterized by concentrated flow of people and high degree of attention, which can increase product awareness. Can be purchased individually or online.
6. Bus advertising
Buses are mobile media, which are expre ssed in the form of full body painting and banner hangings on both sides of the body. It is characterized by wide contact, high coverage, and can respond to the target audience. to select a route or region. Available individually or as an online purchase. *Airport advertising
Billboards placed around and inside the airport. Generally aimed at audiences with higher levels of income and income, such as people on business trips and traveling abroad.
7. Railway Station Advertising
The form of advertising set up within the railway station is mainly targeted at passengers traveling from various places. It is characterized by high traffic flow and coverage of adjacent areas. Its advertising forms include light boxes, electronic screens, spotlight billboards, three-sided flips, etc.
1. Spotlight billboards
Billboards with spotlights or other lighting equipment around the billboard are called spotlights. Light billboard. It is characterized by beautiful appearance, excellent lighting effect at night, and advertising information can be clearly seen. *Neon billboard
It is made of neon tubes bent into words or patterns, and matched with neon tubes of different colors, exuding colorful colors. It can also be used with the electronically controlled flashing form to increase the sense of movement, and the night effect has a strong visual impact.
2. Single-column billboard (referred to as single-column)
The billboard is placed on a specially designed support column to Post type T-type or P-type is the most common. Advertising devices are set up on highways, main traffic arteries and other places, facing dense traffic and people. The commonly used size is 6 meters high by 18 meters wide, and mainly uses spotlights as lighting equipment.
3. Large light boxes
Placed in advertising locations such as exterior walls, roofs or podiums of buildings, they act as colorful billboards during the day and become "internally lit" light box advertisements when lit at night. Light box advertising lighting effects are better, but maintenance is more difficult than spotlight billboards, and the lamps used are more susceptible to wear and tear.
4. Bus shelter billboard
Outdoor media installed at bus shelters. Take light box as the main form of expre ssion. The advertisements arranged in this type of media are mainly for mass consumer products. Multiple kiosk advertising spaces can be purchased individually or online to achieve wider coverage or even cover multiple cities.
5. Subway Advertisements
Various advertisements set up within the subway are collectively referred to as subway advertisements. It takes the form of twelve light boxes, four channel posters, special light boxes, escalators, and in-car posters. It is characterized by concentrated flow of people and high degree of attention, which can increase product awareness. Can be purchased individually or online.
6. Bus advertising
Buses are mobile media, which are expre ssed in the form of full body painting and banner hangings on both sides of the body. It is characterized by wide contact, high coverage, and can respond to the target audience. to select a route or region. Available individually or as an online purchase. *Airport advertising
Billboards placed around and inside the airport. Generally aimed at audiences with higher levels of income and income, such as people on business trips and traveling abroad.
7. Railway Station Advertising
The form of advertising set up within the railway station is mainly targeted at passengers traveling from various places. It is characterized by high traffic flow and coverage of adjacent areas. Its advertising forms include light boxes, electronic screens, spotlight billboards, three-sided flips, etc.