Convenience store alcoholic beverage advertising light box

The display of the back cabinet of the cashier and the nearby island shelves are related to the sales of the entire store. Therefore, the reasonable use of the product display on the back cabinet of the cashier and the display of the nearby island shelves is the key to store business. The key to continued growth. Next, Jinan Ye Shen will talk about how to use the back cabinet of the cash register and surrounding shelves for effective display, thereby increasing sales profits.

In addition to regular research displays, the back cabinet of the cashier can also display new products of this month or products redeemed with points. For stores with members, member gifts can be displayed. The cashier counter is semi-enclosed for tobacco and wine cabinets, so it is important to make reasonable use of light boxes and advertising stands, and use visually impactful branding and advertising colors. The cashier back cabinet and cashier countertop are both prime selling points of convenience stores, so the display here is very important.

The Nakajima shelf near the cashier is a very important promotion area. The products sold in this position are generally products with high gross profit margins, such as alcohol, chocolate, electronic products, bagged dried fruits, etc. These products have higher prices and higher profits. When customers queue up to check out, it is easy to form promotional sales, and use promotional discount billboards, promotional price strips, etc. to increase sales. In addition to the reasonable placement of goods, the beautification of the checkout counter is also very important. Keeping the checkout counter clean and tidy is just a basic requirement. The area around the checkout counter is an important location. If you add some hand-painted POP, willow leaves, explosion cards, and balloons, , PVC pipes and placing pile heads, floats, etc. can create a better joint sales atmosphere and serve as the icing on the cake. A large amount of practice has shown that in order to achieve the psychological, economic and social effects of display, it is pre ferable to formulate a complete plan including content and form, structure and layout, materials and technology and other factors before the display work begins.