上海南京东路广告牌掉落事件

Let me tell you exactly:
Citizen watches, the advertising spokesperson is GIGI Gigi Leung

Nanjing Road is in Huangpu District, Shanghai.

Nanjing Road (one of the top ten commercial centers in Shanghai) is generally referred to as Nanjing Road Pedestrian Street. It is located in Huangpu District, Shanghai. It starts from Tibet Middle Road in the west and ends at the Bund of Zhongshan East 1st Road in the east. It has a total length of 1033 meters and a road width of 1033 meters. It is 18-28 meters wide and covers a total area of ​​about 30,000 square meters. It was built on September 20, 1999.

The Nanjing Road Pedestrian Street adopts an asymmetric layout, with a 4.2-meter-wide "golden belt" as the main line, running through the entire pedestrian street. Urban public facilities, such as seats, are concentrated on the "golden belt" , shopping booths, information booths, billboards, sculptures, street lamps, waste bins, phone booths, etc., and there are 34 flower beds with different shapes.

Main Attractions

Yongan Department Store

Yongan Department Store opened in the seventh year of the Republic of China (1918). Opened on Nanjing Road, it was founded by the Australian overseas Chinese Guo family (Guo Le and his brother Guo Quan). It is one of the earliest ethnic department stores in China. It is located at No. 635 Nanjing Road (southwest corner of Zhejiang intersection) in the 22nd year of the Republic of China (1933). Year), a 22-story Yong'an New Building was built in the sharp corner between Zhejiang Road and Hubei Road (No. 627, Nanjing Road).

Yongan Department Store is a typical repre sentative of the eclectic architectural style of the early 20th century. It is one of the first batch of outstanding modern protected buildings in Shanghai and is designated as a "Shanghai Cultural Relics Protection Unit". Yong'an Department Store has a total area of ​​about 32,000 square meters and is divided into five floors. There is a tower on the top of the center along Nanjing Road called "Qiyun Pavilion". It is the place where the first red flag was raised on Nanjing Road during the liberation of Shanghai. In 2004, the building underwent a compre hensive renovation to restore its historical appearance in the European classicism style.

Xianshi Building

The construction of Xianshi Building started in the third year of the Republic of China (1914) and officially opened in October of the sixth year of the Republic of China (1917). Located at the intersection of Nanjing Road and Zhejiang Road, it is the first department store planned by a Chinese person on Nanjing Road. The name of the Xianshi Building is taken from the chapter "Xianshi Yicheng" in the Four Books "The Doctrine of the Mean". The Xianshi Building has an arcade-style verandah along the street connected to the street. There are roof gardens and teahouses on the roof. Among them, the roof garden is the first of the Xianshi Building in Shanghai. . There is a three-story tower on the corner facade of the Xianshi Building. Its plane becomes smaller and rounder from bottom to top, and it is supported by Tasmanian columns. The building's appearance has a prominent waistline and a Renaissance style, with partial Baroque decoration.

Century Plaza

Century Plaza is located on the land south of Nanjing Road, east of Hubei Road, north of Jiujiang Road, and west of Fujian Road. The land area is It is 8404 square meters. There is a stage in the middle of Century Square, which can hold large-scale activities such as performances and product displays. There is nearly 400 square meters of green space on the west side of Century Square. On the west side of the flower bed stands a 3.08-meter-high Oriental tripod, and on the east side is a clock. This is a gift from the Swiss people to commemorate the 50th anniversary of the establishment of diplomatic relations between China and Switzerland. A gift from the people of Shanghai, the clock will ring the melody of Chinese folk songs every time.

Shimao Plaza

Shanghai Shimao Plaza is located at No. 819 Nanjing East Road, Huangpu District, Shanghai. It is located at the west end of Nanjing Road Pedestrian Street, overlooking the Huangpu River in the east. It overlooks People's Square to the west, Yu Garden to the south, and Suzhou River to the north. Shanghai Shimao Plaza was designed by the German IOKP design firm in the early stage and modified by the East China Architectural Design Institute in the later stage. The plane of the main building is an isosceles right triangle.

The above content refers to Baidu Encyclopedia-Nanjing Road

1. The control design load of the billboard structure is wind load. The wind pre ssure acts directly on the panel and then is transmitted from the panel to the frame. At this time, several main beams at different elevations The wind load can be transmitted to the columns evenly, so the stress concentration at the connection between the main beam and the column can be reduced;

2. The main beam of the parallel truss structure uses channel steel to make the structure flat. It facilitates the mounting of advertising panels, and can strengthen the connection between the panels and the main frame, thus reducing the deformation of the panels to ensure the sensory effect of the advertising surface;

3. Parallel truss layout, which can be used in each lane Main beam elevation is set within the maintenance ladder. This brings great convenience to the protection, maintenance, hanging and unloading of advertising banners, and ensures the personal safety of operators;

4. In addition, the parallel truss layout method Simple, beautiful, clear stress, simple node structure, convenient construction, thus ensuring construction quality;

5. Structural installation This project uses independent steel structural columns, which are constructed at three different elevations through node plates. Three transverse main beams are welded, and transverse beams and diagonal supports are set between the main beams to form a space truss stress system;

6. The distance between the main and cross beams mainly considers the placement of the advertising panel skeleton grid. And make the panel skeleton nodes consistent with the main skeleton nodes to strengthen the connection between the panel and the main skeleton. The frame of the billboard panel itself is hung and welded on the main structure to form the overall upper structure.

The main beam is made of channel steel, and other components are made of angle steel. The type is selected according to the strength and deformation conditions of the components;

7. When selecting the steel column section, in addition to considering its strength and stability, factors such as the overall scale, harmony and beauty of the billboard must also be considered.