Night market stall advertising light design

In the summer of 2020, the street stall economy burst onto the topic list. I followed the trend and set up a stall to buy some gadgets, and earned 1k in 15 days. Although I don’t make much money, I can still sum up some experiences to share in the process. I hope it can help you when you are pre paring to set up a stall.

The stall is called selling cuteness

Select products

The first thing is to determine what you want to sell. If it is not a first-hand source, you need to follow me If you buy from 1688, my experience is:

1. Choose novel products.

Consumption at street stalls is almost always impulse consumption, and the more novel it is, the more attractive it is.

There were still people buying the bubble machines in early June. By July, the bubble machines had almost completely lost their popularity, and no one was interested in the bubble machines that were put up together.

I was one of the first people to sell mosquito repellent bracelets at the night market. I bought 10 of them on my first try and sold 7 on the first day. Then I entered 30 more, but I didn’t go to the stall for a week because of something else. When I went back, mosquito repellent bracelets were very common, and the advantages of my product were weakened.

2. Choose products with large profit margins.

Take the bubble machine as an example. When it is in hot sale, it is basically priced at 14, and usually sells for 25. The profit does not reach 100%, and the advantage of a street stall is lost.

I always buy mosquito repellent bracelets for 2 yuan, and the average transaction price is 10 yuan. This kind of single product has a low price, and even though the profit is not high, I am still very happy when I think about the profit margin.

Similar items include night lights, sunscreen ice sleeves, pinch music, large intestine hair bands, and Douyin little yellow ducks

3. Choose products that glow.

Things that light up at night are really attractive. Children’s eyes will go straight when they see the night light, and then parents will pay for it.

If the product does not emit light, then buy a light string. I bought my light string from Taobao. For small quantities of single products, it is more cost-effective to order from Taobao than 1688.

Site selection

Choose an area with a strong consumer atmosphere.

I have placed it in three places, the lakeside in the park, the open space next to shopping mall A, and the night market planned by shopping mall B.

There are many people walking by the lake, but everyone’s expectation of the park is not a place for consumption, so the daily turnover is basically only about 50 yuan.

In the beginning, people set up stalls in the open space next to shopping mall A. Seven mosquito repellent bracelets were sold here a day. However, because they were set up freely, they had to reserve a spot early. Later, they started to Charges apply, only been there once.

I have been to the night market planned by Shopping Mall B the most, and it lasted for 9 days. The pictures of the stalls above were taken here. The consumption level of shopping mall B can probably be compared to Wanda Joy City. There are many restaurants in the mall, and the Haidilao restaurant upstairs costs over 100 yuan per person. If you go out and buy a toy for more than ten yuan, no one will think it is expensive. There are also many residences nearby, and many people take their children for a walk after dinner. The average turnover can reach 100+. In addition, the mall provides lighting, tables, and tents, so even if it charges a management fee of 10 yuan a day, I still think this is the best location.

Pricing

1. Pricing based on location selection.

When setting up a stall by the lake, mosquito repellent bracelets cost 10 yuan. Unless the children particularly want it, it is generally not easy to set a price and make a deal. I priced the mosquito repellent bracelets at 12 a piece and 20 for two at the B mall night market. Almost no one counter-priced them because the spending power of B mall is higher.

2. Set a combination price to deal with counteroffers.

If you want it cheaper, buy two. Ice sleeves cost 10 yuan a pair and 18 yuan for two pairs; large intestine hair ties cost 5 yuan each and 8 yuan for two, and mosquito repellent bracelets cost 12 yuan each and cost 20 yuan each. This eliminates people trying to make counteroffers and turns over money faster. If you meet someone who only wants to buy one but still insists on making a counter-offer, give something small as a gift. I usually give Nie Nie Le, which costs less than 30 cents.

3. Refuse gently when you meet someone who makes a counter-offer

At the beginning, if you don’t have enough experience in setting up a stall, you will get angry when someone makes a counter-offer. If you refuse too forcefully, people will not buy it. . You must refuse, and you must look at the other person sincerely and say: My price is really low, there is nothing cheaper than me on the whole street.

Time Arrangement

Only arrange peak times.

If you are like me and just want to have fun and earn some pocket money, don’t set it up for too long, otherwise you will not have the energy to go to work the next day.

The target group of my stall is mainly children. I usually leave the stall at 7 o'clock and close it at 9 o'clock. After 9 o'clock, the children all go home, so there is little point in spending more. Even with the transportation time, it takes more than three hours to set up a stall, which is still quite tiring. Set up stalls within your own capabilities and do not affect your normal life.

Some details

1. The idea of ​​using iPad to make light signs is great. You can find related applications by searching for light signs in the AppStore

2. My boyfriend and I set up a stall together. This can be regarded as a way for couples to get along.

3. Don’t worry if business is bad one day, because you may pick up money on the way home.

4. It is easier to close a deal if you sell something you like.

5. If there is a tendency of rain, don’t set up a stall. Even if it doesn’t rain, no one will go out.

Summary

Setting up a stall may seem simple, but running it well is not much easier than opening a store. And running a stall regularly requires a relatively large investment in time and energy. Therefore, people like me who are interested in ticket stalls should not regard setting up stalls as a means of making money. Treat setting up a stall as an experience, a social interaction, and a market observation, and the process will be much easier and happier.

What color cloth is used to sell jewelry at night markets?

When setting up stalls at night markets, black cloth should be used with a circle of white lights.

Lighting will make your small products look particularly beautiful and classy

What tablecloths should be used for street stalls in a more attractive color?

What tablecloths should be used for street stalls? Red or orange tablecloths are more attractive colors. According to relevant information on the website, the color of the cloth used for setting up street stalls should not be consistent with or close to the color of the ground. It should be a color that is in obvious contrast with the color of the ground. It is better to use a color that is very dazzling to passers-by. You can use bright red cloth or orange-red cloth. This color is eye-catching and people passing by will see it at once and stop at the stall to see if there is anything they like to buy.

How to set up a stall to sell tablecloths

1. First, purchase a larger quantity of tablecloths with different styles and prices through regular channels.

2. Secondly, choose a roadside or alleyway with a large flow of people.

3. Finally, arrange them neatly by color and style on the roadside or at the alley, and wait for customers to buy.

What color tablecloth should I choose for setting up a nail art stall?

The nail salons/stalls I saw all used simple tablecloths in light colors such as white, which better complemented the effect of manicures

Can you make money by setting up a stall? How is the real experience?

Shocked, a female college student earns over 10,000 yuan a month by setting up a stall. Is this possible? Of course, of course!

(I earned 2,000 yuan by setting up a stall for a month with my roommates) Due to the epidemic, many college students are unable to enter and leave school at will. With fewer and fewer opportunities to go out, food courts and street stalls outside campus have gradually become out of reach. Therefore, I came up with the idea of ​​setting up a stall to sell plaster dolls in my dormitory, so that I could experience entrepre neurship and make some small money.

1. How to start and run a business

Before we decided to set up a stall, my friends and I also hesitated for a long time about what to sell, food? (We can’t) sell flowers? (Neither do we, and it’s difficult to save flowers because of school closures.) Selling clothes and bags? (This cost is too high. As college students, we don’t have that much financial ability.) So after thinking about it for a long time, I finally chose the plaster doll, which is very popular on the Internet recently, to try the water. After trying it for a while, I found out. Um! So delicious. Now I will share with you some of my stall setting experience tips~

(1) Regarding the purchase issue that everyone is concerned about

I will buy gypsum on shopping platforms such as Taobao Doll models, paints and other tools, and then promote my stall in the campus WeChat group circle of friends to attract more students to join. Since schools have been closed due to the epidemic, many college students will take a walk on the playground after dinner, so I choose to set up a stall in the playground with a lot of traffic after 6pm. I will put a few folding tables and tablecloths on the lawn of the playground. , then put paints and models of various colors on it and played music to make a light sign to attract students. The price I set is 5.2 yuan for one plaster doll and 9.9 yuan for two plaster dolls. Many girls will participate with their good friends, and gradually the number of people will increase. They will pick their favorite cartoon characters, search for colors in Little Red Book, and then start creating. This kind of little ornament is a bit childish for elementary school students, but it’s just right for college students!

2. Can you make money by setting up a stall?

Yes! I remember very clearly that I made a total of 150 yuan on the first day I set up a stall. Many college students will take the initiative to promote for me, and many people add my WeChat account to ask me when I will set up the stall and order plaster dolls in advance. So I increased my sales and asked my roommates to help me set up a stall. When it became very popular, I would go to the school supermarket to buy paints, brushes, etc. I think you can make money by setting up stalls on campus, but you need to have certain ideas. Don't choose something that others have already sold. It will be easier to make money by reducing your competitiveness. I ran a stall from April to the end of May and earned a total of more than 2,000 yuan. Towards the end of the semester, many students asked me when I would set up the stall, but because I was leaving school, I didn’t buy any more raw materials. Therefore, I plan to continue setting up a stall selling plaster dolls next semester.

3. Real experience of setting up a stall

When I set up a stall on the first day, I felt shy and embarrassed to introduce our stall to others. But more and more people will take the initiative to ask us about prices and look at models. They asked enthusiastically and proactively, so I became more and more bold and started to shout actively. When the students were painting plaster dolls, I was also responsible for helping them find paint and brushes. I think setting up stalls on campus is a very meaningful thing. It not only satisfies our idea of ​​starting our own business, but also makes some small money, and at the same time makes some like-minded friends. Therefore, if you have any ideas about starting a business, you should take action. Don’t let your ideas turn into empty talk. Believe that you can succeed.

It is not a dream to set up a stall in the playground for one hour every day and earn more than 10,000 yuan a month. It is really fun to set up a stall during the school closure. Friends, come and make a fortune together!

In the summer of 2020, the street stall economy became a hot topic. Many people followed suit and set up stalls, including me. I sold some gadgets that summer and made 1,000 yuan in 15 days. Although the income is not much, this process has allowed me to accumulate some experience, and I hope it will be helpful to friends who are pre paring to set up stalls.
First of all, product selection is key. I suggest choosing novel products, because most of the consumption at street stalls is impulse consumption, and novel products can attract customers more. For example, there was still a market for bubble machines in early June, but by July, sales of bubble machines were much lower than before. I was one of the first people to sell mosquito repellent bracelets at the night market. I sold 7 pieces on the first day. But then I didn’t go to the stall for a week because of something else. When I went back, mosquito repellent bracelets were already very common. The advantages of my product weaken.
Secondly, choose products with large profit margins. Take bubble machines as an example. Although they sell well, their profits are not high. I always buy mosquito repellent bracelets for 2 yuan, and the average transaction price is 10 yuan. Although this product is not very profitable, its profit margin is relatively high.
Third, choose products that glow. Products that glow at night are easy to attract, such as night lights, glowing toys, etc. If the product does not emit light, you can purchase string lights to increase the appeal.
Site selection is also very important. I have set up stalls in three places, including a park lakeside, a shopping mall open space, and a night market planned by the mall. Although there is a large flow of people near the lake, people's expectations for spending money in the park are not high, so the turnover is low. Although stalls are freely set up in the open spaces of shopping malls, you have to reserve a spot as early as possible, and charges will start later. The night market planned by the mall is the place I go to the most, and the average turnover can reach more than 100 yuan.
In terms of pricing, pricing should be based on location selection. At the lakeside, mosquito repellent bracelets cost 10 yuan, making it difficult to make a deal. In shopping mall night markets, mosquito repellent bracelets are priced at 12 yuan, and there is almost no counter-offering. In addition, you can set a combination price to deal with counter-offers, such as 10 yuan for a pair of ice sleeves, 5 yuan for a large intestine hair tie, and 12 yuan for a mosquito repellent bracelet. This can solve the problem of counter-offering and at the same time speed up the process. working capital.
The timing of stall setting up is also very important. I mainly set up my stall during peak traffic hours, such as 7pm to 9pm. This time period is when children take a walk with their parents after school, and it is also the target group of my stall.
Some details that need to be paid attention to when setting up a stall include using iPads to make light signs, setting up a stall with a partner can enhance relationships, not getting discouraged just because business is not good one day, and not setting up a stall if there is a tendency of rain, etc. .
In general, setting up a stall may seem simple and straightforward, but running it well is not easy. It requires an investment of time and effort. If you just want to experience setting up a stall, then don’t think of it as a means of making money, but as a process of experience, social interaction and market observation.