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门孟皎 2024-09-21 16:50:45
一、What are the characteristics of outdoor media
Abstract: Outdoor media is one of many media. It is different from other media because it is displayed outdoors. So, do you know what are the characteristics of outdoor media? What are the types of outdoor media? Because it is displayed outdoors, the characteristics of outdoor media are persistence, proximity, intuitiveness, and concealment. Our common outdoor media types include traffic advertising, single column advertising, spotlight advertising, light box advertising, etc. Next, let’s learn about the introduction of outdoor media. What are the characteristics of outdoor media
What are the characteristics of outdoor media? Persistence, proximity, intuitiveness, and concealment are the four most basic characteristics.
1. Durability
The use cycle of outdoor advertising media is generally calculated in half a year or one year. After an outdoor advertising work is completed, it will continue to disseminate advertising information during its validity period, continuously enhancing and expanding the visibility and reach of the advertising release.
2. Proximity
Outdoor advertising media has strong flexibility. Advertisers can choose specific areas for outdoor advertising based on actual needs, with great autonomy. Outdoor advertising media are generally chosen in busy areas, main streets and communities where there is a large flow of people, so that the target audience can be exposed to high frequency.
3. Intuition
The unique and creative visual symbols of outdoor advertising media bring the audience closer to the advertising works. Outdoor media has strong visual impact and enhances the intuitive expre ssion of advertising information.
4. Concealment
This is the most significant feature of outdoor advertising media. It is not a mandatory indoctrination of information, but it uses the blank spots in people's hearts to penetrate and subtly ingrain the product image in the minds of the audience. Moreover, its advertising effect cannot be achieved in the short term.
The advertising awareness established in the long term will continue to play a role. As long as the advertising creative is similar, the audience will remember the outdoor advertisements they have seen before. This phenomenon is also known as the "potential power of outdoor advertising."
What are the types of outdoor media?
1. Traffic advertising
Outdoor traffic advertising mainly includes airport advertising, railway station advertising, bus advertising, taxi advertising and private car advertising. The main target is tourists traveling from various places. It is characterized by high flow of people and the ability to cover nearby areas. Its advertising methods include light boxes, electronic screens, spotlight billboards, three-sided flips, etc. Or it can be full car body painting and banners on both sides of the car body, etc. It is characterized by wide contact area and high coverage rate. Routes or areas can be selected according to the target audience.
2. Single-column advertising
Billboards are placed on special support columns, mostly column-type T-shaped or P-shaped. Advertising equipment is set up on highways, major traffic arteries and other places, facing dense traffic flow. and flow of people. The commonly used scale is 6 meters high by 18 meters wide, and spotlights are mainly used as lighting equipment.
3. Spotlight advertising
A billboard equipped with spotlights or other lighting equipment near the billboard is called a spotlight billboard. It is characterized by beautiful appearance, excellent lighting effect at night, and the ability to clearly see advertising information.
4. Light box advertising
Placed in advertising locations such as exterior walls, roofs or podiums of buildings, they act as colorful billboards during the day and turn into "internally lit" light box advertisements when illuminated at night. Light box advertising lighting effect is better, but repair is more difficult than spotlight billboards, and the lamps used are more susceptible to wear and tear.
5. Subway Advertisement
All kinds of advertisements set up within the subway are collectively called subway advertisements. The methods include twelve light boxes, four channel posters, special light boxes, escalators, and in-car posters. It is characterized by the concentration of people and high degree of attention, which can increase the awareness of the product.
6. Neon light advertisements
Made of neon tubes bent into text or images, coupled with neon tubes of different colors, exuding brilliant colors. It can also be combined with the electronically controlled flashing mode to add a sense of movement, and has a strong visual impact at night.
What are the characteristics of outdoor media? Persistence, proximity, intuitiveness, and concealment are the four most basic characteristics.
1. Durability
The use cycle of outdoor advertising media is generally calculated in half a year or one year. After an outdoor advertising work is completed, it will continue to disseminate advertising information during its validity period, continuously enhancing and expanding the visibility and reach of the advertising release.
2. Proximity
Outdoor advertising media has strong flexibility. Advertisers can choose specific areas for outdoor advertising based on actual needs, with great autonomy. Outdoor advertising media are generally chosen in busy areas, main streets and communities where there is a large flow of people, so that the target audience can be exposed to high frequency.
3. Intuition
The unique and creative visual symbols of outdoor advertising media bring the audience closer to the advertising works. Outdoor media has strong visual impact and enhances the intuitive expre ssion of advertising information.
4. Concealment
This is the most significant feature of outdoor advertising media. It is not a mandatory indoctrination of information, but it uses the blank spots in people's hearts to penetrate and subtly ingrain the product image in the minds of the audience. Moreover, its advertising effect cannot be achieved in the short term.
The advertising awareness established in the long term will continue to play a role. As long as the advertising creative is similar, the audience will remember the outdoor advertisements they have seen before. This phenomenon is also known as the "potential power of outdoor advertising."
What are the types of outdoor media?
1. Traffic advertising
Outdoor traffic advertising mainly includes airport advertising, railway station advertising, bus advertising, taxi advertising and private car advertising. The main target is tourists traveling from various places. It is characterized by high flow of people and the ability to cover nearby areas. Its advertising methods include light boxes, electronic screens, spotlight billboards, three-sided flips, etc. Or it can be full car body painting and banners on both sides of the car body, etc. It is characterized by wide contact area and high coverage rate. Routes or areas can be selected according to the target audience.
2. Single-column advertising
Billboards are placed on special support columns, mostly column-type T-shaped or P-shaped. Advertising equipment is set up on highways, major traffic arteries and other places, facing dense traffic flow. and flow of people. The commonly used scale is 6 meters high by 18 meters wide, and spotlights are mainly used as lighting equipment.
3. Spotlight advertising
A billboard equipped with spotlights or other lighting equipment near the billboard is called a spotlight billboard. It is characterized by beautiful appearance, excellent lighting effect at night, and the ability to clearly see advertising information.
4. Light box advertising
Placed in advertising locations such as exterior walls, roofs or podiums of buildings, they act as colorful billboards during the day and turn into "internally lit" light box advertisements when illuminated at night. Light box advertising lighting effect is better, but repair is more difficult than spotlight billboards, and the lamps used are more susceptible to wear and tear.
5. Subway Advertisement
All kinds of advertisements set up within the subway are collectively called subway advertisements. The methods include twelve light boxes, four channel posters, special light boxes, escalators, and in-car posters. It is characterized by the concentration of people and high degree of attention, which can increase the awareness of the product.
6. Neon light advertisements
Made of neon tubes bent into text or images, coupled with neon tubes of different colors, exuding brilliant colors. It can also be combined with the electronically controlled flashing mode to add a sense of movement, and has a strong visual impact at night.
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