What types of billboards are more eye-catching?
Types of advertising signs
1. LED sign advertising
2. Inkjet sign advertising
3. Billboards and banner signs
4. Digital screen sign advertising (such as smart TV billboards)
< br/>1. LED signboard advertising
LED signboard advertising is a large billboard made with LED lights, which is commonly used in shopping malls, shops and public places. It has the characteristics of high brightness, bright colors and good dynamic effects, which can attract people's attention. This kind of advertising sign can display special visual effects at night or in dark environments, enhancing the recognition of advertisements.
2. Inkjet signboard advertising
Inkjet signboard advertising is a type of printed advertising signboard, which uses a large inkjet printing machine to print patterns or text on cloth or PVC board. It is characterized by rich colors and clear images, and can be customized in various sizes and shapes according to needs. This kind of sign is suitable for outdoor and indoor use and is widely used in commercial areas and store facades.
3. Billboards and Banner Signs
Billboards are one of the most common forms of advertising signs, usually placed on top of buildings or on streets. , including various styles such as metal frame structure and three-dimensional shape. Banner signs are long advertising signs hung horizontally above stores or on the roadside. They usually use eye-catching fonts and bright colors to attract attention. This type of advertising sign is concise and clear, and can quickly convey brand information.
4. Digital screen sign advertising (such as smart TV billboards)
With the development of technology, digital screens are gradually used in the advertising field. Digital screen sign advertising combines television technology and network technology, and can play dynamic content such as videos and pictures on billboards. This form of signboard has strong interactivity and update capabilities, can attract more people's attention, and is an important tool for merchants to promote their products.
Red, yellow and white billboards are the most eye-catching.
Explanation:
The appeal of bright colors
In color science, red and yellow are known for their With high saturation and visibility, it is often considered a highly attractive color. These bright colors can attract people's attention instantly, especially in long-distance or fast-moving scenes, such as billboards on the highway. Therefore, red and yellow billboards tend to stand out among other advertisements.
The key role of contrast
White can produce good visual effects in various backgrounds due to its high contrast and high brightness properties. When billboards are placed in places with complex backgrounds, such as busy commercial districts or outdoor events, white billboards can be more easily recognized and noticed by people. Its simplicity and high visibility make it ideal for advertising.
Considerations of cultural background
In addition to the psychological and visual characteristics of color, color selection is also affected by cultural background. In some cultures, specific colors may be viewed as auspicious, positive, or have some special meaning, which may also enhance people's attention and memory of advertisements for those colors. Therefore, it is also very important to consider the cultural background of the target audience when designing billboards.
To sum up, red, yellow and white billboards are generally considered to be more eye-catching due to their high visibility and attractiveness. However, actual advertising effectiveness may also be affected by a variety of other factors, such as the size, location, design layout and content of the billboard. When designing a billboard, taking these factors into consideration can more effectively capture the attention of your target audience.