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What is campus branding? What forms of campus promotion are there? How do companies carry out campus brand promotion? Many people who make products or projects on the Internet will do online marketing brand promotion. Brand promotion refers to A series of activities and processes in which enterprises shape their own and product brand images so that they are widely recognized by users and consumers. Brand promotion has two important tasks. One is to establish a good corporate and product image and improve brand awareness, reputation and distinctiveness; the other is to promote products with corresponding brand names. Products are sold. The campus market is a market with great development potential. It has the characteristics of rich human resources and low cost. Many companies choose the campus market as an entry point when promoting their products. point. What is campus branding? The so-called campus branding refers to companies building their own and product brand images in colleges and universities so that they can A set of activities and processes that consumers identify with in the campus environment. Generally speaking, companies doing brand promotion have two important tasks. The first is to establish a good corporate and product image and improve brand awareness, reputation and distinctiveness; the second is to sell products with corresponding brand names. . Brand promotion is an important part of the process of brand establishment and maintenance. It includes communication planning and execution, brand tracking and evaluation, etc. No matter how good the brand creativity is, it cannot become a strong brand without the support of a strong campus promotion team for execution. Moreover, brand promotion on campus emphasizes consistency, and every detail in the execution process must be unified. Campus brand offline promotion refers to the use of materials, personnel and other elements to cooperate, Complete the brand promotion on campus through self-planning and other forms to enhance the brand's popularity on campus. Common promotion methods include: posting posters, distributing flyers, banner ads, frame ads, table stickers, light box ads, fence ads, etc. . Different forms of campus promotion and how to choose? 1. Flyers: generally in places with high traffic on campus, such as dormitories, canteens, campus gates, sports fields and near libraries 2. Table posters: Generally, canteen table stickers 3. Poster postings: Generally in dormitories, publicity boards, canteens, canteens, campus life supermarkets, etc. Government wall materials are used for information posting 4. Light box advertisements: billboards: light box advertisements are set up by the school itself and are generally distributed at the entrance of the restaurant, the main entrance of the dormitory area, Prime locations such as the main entrance of the playground 5. Fence advertising: Advertisements are placed in school playgrounds, basketball courts and other sports venues, where students often visit in their daily lives, and the university media Promotional materials for the competition will increase the exposure of brand advertising. Campus activity planning and promotion Campus activity promotion methods include campus briefings, campus life activity sponsorship, campus activity roadshows, Campus dazzling exhibitions and other methods require enterprises to plan by themselves. They can be a single target campus, or they can be used to promote marketing practice activities in multiple campuses in a Chinese city or multiple campuses in multiple cities. When planning activities, you must pay attention to the pain points of students' lives and at the same time conform to the characteristics of the enterprise; pay attention to the estimation of the overall plan of the activity, such as input-output ratio, number of people covered, etc.; pay attention to the overall control of the activity process, starting from personnel scheduling to material planning, from time nodes to link settings, etc. Campus brand online promotion Campus online promotion is through the campus official Weibo, WeChat public account, Tieba, QQ group As well as promotion in the form of advertisements in the Moments of unofficial campus KOLs (opinion leaders). Of course, companies must understand the pre ferences and needs of campus consumer groups and make clever use of campus resources in order to maximize the effectiveness of their brands in the campus marketing and promotion process. At the same time, you must also choose school fruit to cooperate with a campus promotion company, otherwise you will only get twice the result with half the effort.