New style hanging light box billboard for clothing store
Answers to several forms of POP advertising and promotion of clothing in branded women's clothing stores
In clothing promotion activities, advertising costs account for a large proportion of the promotion budget. There are many forms of advertising, such as costume shows, advertisements in TV programs, advertisements in large-scale celebrations, designer product launches, etc. In clothing stores, the main form of advertising promotion refers to POP advertising. POP advertising refers to the general term for various advertising forms at the point of sale, such as advertising wall charts, hang tags, small flags, and promotional brochures. POP advertising can not only play a promotional role, but also decorate the store, creating a lively and peaceful atmosphere. POP advertising types can be divided as follows according to different standards. According to the purpose of advertising, advertising can be divided into the following types: First, promotional advertising, with the goal of promoting sales and increasing sales, short-term promotional publicity, such as discount advertising. The second is cognitive advertising, which is long-term promotional propaganda aimed at promoting the image of clothing stores, such as windows and signboards. The third is combination advertising, which includes advertising with the above two goals.
According to the different functions of advertising, advertising is divided into the following types: First, decorative advertising. The main function of advertising is to decorate retail clothing stores, such as hanging small flags to decorate the lively atmosphere of the store. The second is commodity advertising. The function of advertising is to introduce the prices of clothing products, such as product catalogs, brochures, etc.
When clothing stores use POP advertising, on the one hand, they must achieve the purpose and effect of the advertising itself; on the other hand, they must not affect customers' shopping. Generally speaking, common POP advertisements have the following forms:
(1) Signboard advertising: Signboards are the basic elements of a clothing store’s store image. Its basic function is to inform customers of the name, business nature and scope of the clothing store. , is the basic clue for customers to choose shopping locations. In addition, a good signboard design will also give customers visual enjoyment.
(2) Marker advertisements: Marker advertisements are some conventional industry symbols. These simple symbols are very eye-catching and allow customers to discover the scope of their business and whether they are open for business from a distance.
(3) Window advertising: Window advertising is the most commonly used advertisement in clothing stores. It is generally placed on both sides of the store door and can directly convey information about clothing products, such as clothing styles and colors. The three-dimensional effect of the advertising is good. , advertising content is also easy to update.
(4) Light box advertisements: Light box advertisements are generally placed at store entrances and in shopping malls, usually with text, photos, patterns, etc., which can not only introduce product information, but also decorate the environment of clothing stores. They are generally used in women's underwear stores. It's more suitable here.
(5) Booth advertising: Booth advertising is usually set up in clothing stores to display recent major clothing products and promote seasonal clothing or out-of-season clothing.
(6) Model advertising: Models can be used to display clothing in a three-dimensional manner, and they are also a commonly used advertising tool for clothing stores.
(7) Counter advertising: This type of advertising is usually placed together with the products on the container. It can display the usage occasions, basic functions, appearance and use effects of the products. It can also promote the brand or attract customers' attention. This This kind of advertising can also include clothing-related decorations, such as scarves, belts, etc.
(8) Neon light advertising: usually outside the clothing store, combined with advertising signs, windows, signboards, etc. to form the store image.
(9) Printed advertising: usually provided by suppliers, it can be distributed to customers, or hung or posted in clothing stores to exaggerate the atmosphere of the store, such as the founding date, characteristics, suitable crowds, etc. of a clothing brand. .
(10) Packaging advertising: Packaging advertising has become a very common form of POP advertising. Usually suppliers print their trade names or brands on packaging or shopping bags to increase visibility.
According to the different functions of advertising, advertising is divided into the following types: First, decorative advertising. The main function of advertising is to decorate retail clothing stores, such as hanging small flags to decorate the lively atmosphere of the store. The second is commodity advertising. The function of advertising is to introduce the prices of clothing products, such as product catalogs, brochures, etc.
When clothing stores use POP advertising, on the one hand, they must achieve the purpose and effect of the advertising itself; on the other hand, they must not affect customers' shopping. Generally speaking, common POP advertisements have the following forms:
(1) Signboard advertising: Signboards are the basic elements of a clothing store’s store image. Its basic function is to inform customers of the name, business nature and scope of the clothing store. , is the basic clue for customers to choose shopping locations. In addition, a good signboard design will also give customers visual enjoyment.
(2) Marker advertisements: Marker advertisements are some conventional industry symbols. These simple symbols are very eye-catching and allow customers to discover the scope of their business and whether they are open for business from a distance.
(3) Window advertising: Window advertising is the most commonly used advertisement in clothing stores. It is generally placed on both sides of the store door and can directly convey information about clothing products, such as clothing styles and colors. The three-dimensional effect of the advertising is good. , advertising content is also easy to update.
(4) Light box advertisements: Light box advertisements are generally placed at store entrances and in shopping malls, usually with text, photos, patterns, etc., which can not only introduce product information, but also decorate the environment of clothing stores. They are generally used in women's underwear stores. It's more suitable here.
(5) Booth advertising: Booth advertising is usually set up in clothing stores to display recent major clothing products and promote seasonal clothing or out-of-season clothing.
(6) Model advertising: Models can be used to display clothing in a three-dimensional manner, and they are also a commonly used advertising tool for clothing stores.
(7) Counter advertising: This type of advertising is usually placed together with the products on the container. It can display the usage occasions, basic functions, appearance and use effects of the products. It can also promote the brand or attract customers' attention. This This kind of advertising can also include clothing-related decorations, such as scarves, belts, etc.
(8) Neon light advertising: usually outside the clothing store, combined with advertising signs, windows, signboards, etc. to form the store image.
(9) Printed advertising: usually provided by suppliers, it can be distributed to customers, or hung or posted in clothing stores to exaggerate the atmosphere of the store, such as the founding date, characteristics, suitable crowds, etc. of a clothing brand. .
(10) Packaging advertising: Packaging advertising has become a very common form of POP advertising. Usually suppliers print their trade names or brands on packaging or shopping bags to increase visibility.