美发店灯箱广告牌价目表

Every beauty salon has its own management methods and its own systems, but the general principles are:
1. It is necessary to have a fixed staffing and position system: no matter how big the beauty salon is, it needs to establish a staff establishment and employee position responsibility system as well as various rules and regulations (such as service record system, collection system, product sales commission system, etc.);

2. Several principles of operation: first, the beauty salon must have the principle of human kindness and product sales philosophy; second, let employees establish the principle that customers are always God; third, it must have the principle of small beauty salons doing big things;
< 3. The three basic operating elements: cost, sales, and profit
(1) Cost: including beauty salon operating expenses, cost of beauty supplies, employee wages, other additional expenses, etc., among which operating expenses include fixed expenses ( Rent, loans, employee wages, insurance pre miums, equipment depre ciation, etc.) and non-fixed expenses (including water, electricity, gas bills, taxes, other additional expenses, etc.)
(2) Sales principles of beauty salons:
A. Advertising and sales principles: Advertising should be done according to one's own abilities, mainly including brochures, posters, signboards, light box ads, newspapers, radio, television, etc. The key is to establish a brand effect among the public and attract more people Know your beauty niche.
B. Principles of promotion inside and outside the beauty salon: In order to increase its popularity, beauty salons often do promotional activities at the entrance of the beauty salon or in the public square outside. The main content includes free explanations of skin care knowledge to past customers, free skin testing, recommending beauty and skin care products to customers (some of which can use free gifts or materials), on-site demonstrations, and issuing service discount cards (monthly, half-year, and annual). wait).
C. Pricing principles: Pricing principles mainly consider the following factors, industry price factors, consumer affordability factors, service cost factors, basic cost (skin care products, water, electricity, etc.) factors, National policy factors, beauty salon location factors, etc.
D. Cost control principles for beauty products: Product cost control includes controlling product inventory (trying to use consignment sales), reducing waste and consumption, implementing a product usage registration system, etc.
E. Cost accounting principles: The cost accounting of beauty salons is divided into two parts. One is the accounting of beauty supplies directly used in customer beauty services, and the other is the accounting of beauty supplies directly sold to customers in the beauty salon. accounting. The cost accounting of the former can be directly included in the service items. Generally, it is necessary to calculate the cost percentage M% of beauty products (M%=cost of beauty products of the current month or day/sales of the current month or day*100%); the selling price of the latter uses the formula: Selling price = purchase price/1-markup rate
(The markup rate can be determined by the beauty salon’s own markup rate based on the grade of the beauty salon, service quality of service personnel, product grade and industry price factors).
Section 5. Public relations of beauty salons
No matter the size of the beauty salon you open, you must establish good public relations and social relations to make your business sustainable. In a failed place, its public relations is the same as other industries. It is a social relationship between the industry and the public, and between the government. As a beauty salon operator, you must handle the following public relations well:
1. Public relations between beauty salons and consumers: Consumers are the main source of revenue for beauty salons, so consumption must be Treat the beauty salon like a god and study consumers (including their occupation, age, gender, family composition, income, habits, hobbies, education level, etc.), as well as consumers’ feedback on beauty salons (product quality, price, service, management level, etc.).
2. The relationship between the beauty salon owner and his employees: This relationship should be one of leadership and being led at work, and one of comrades, brothers, sisters, and friends in life. The boss should love and care for his employees. , employees should respect their boss. Employees must unite with each other.
3. The relationship between beauty salons and relevant government departments: Beauty salons often have close ties with industry and commerce, taxation, public security, streets, health, urban management, water and electricity departments, etc. They must handle these public relations well. Only then can you make yourself invincible.
4. The relationship between the beauty salon and the surrounding businesses and the public: It is also crucial to have a good relationship between the beauty salon and the surrounding businesses and the public.
5. The relationship between the beauty salon and the same industry and suppliers: It is also indispensable to maintain contact with the same industry, so that we can learn from each other, improve each other, and keep abreast of the industry's trends. New developments, etc. Without suppliers to supply your products, your means of making money will dry up.