电梯广告招租策略

The secret weapon of elevator advertising: creating marketing hits

Instructor Peng Xiaodong in the advertising industry knows very well that the difference between advertising effect and team profit The key to improvement lies in pre cise strategy and professional execution. In the blue ocean of elevator advertising, if you want to stand out, the following points are indispensable practical guides:

1. Refining creativity and grabbing attention
During the golden moment of the elevator’s brief stop, advertising creative must be concise and powerful. Whether it is a dynamic video or a static image, it is necessary to ensure that the core message is conveyed in a short period of time, such as Liby advertising, which wins memory by highlighting the leadership position.

2. Differentiated advertising and following the trend
In an era of excess information, advertising needs to be strategic. Grasp the rules of the off-peak and peak seasons and make targeted investments to ensure that every investment generates maximum benefits.

3. Brand detonation, identify selling points
Use the high arrival rate of elevator advertising to highlight the brand's differentiated selling points, guide the target audience to have purchasing desire, and realize the brand rapid dissemination and increased awareness.

4. Target positioning and accurate delivery
Clear the target audience of the advertisement and choose the elevator scene that matches it to ensure that the information reaches the core users directly and improve the effectiveness of the advertisement. Reach rate.

5. Content strategy, directly touching people's hearts
Whether it is dynamic video or static design, the content must be focused and provide easy to understand and remember points, so that advertising becomes consumption The author’s daily conversations are clear.

6. The power of sound and the charm of interaction
Use sound to convey information, enhance interactivity, stimulate user participation through rebates and rewards, and enhance Advertising appeal and impact.

In the course taught by instructor Peng Xiaodong, he deeply analyzed the importance of sound, path, timing, location and other elements in elevator advertising, and emphasized the importance of continuous optimization and professional training. Importance of advertisers and industry.

The advantages of elevator advertising are its mandatory, high reach rate and cost-effectiveness, especially in 2023. Instructor Peng Xiaodong’s I Forum will provide free course gifts to provide advertising Media companies provide valuable consulting services.

Practical Rules
-The first step: Determine the target consumer group and find the right delivery touch points.
-Step 2: The idea is concise, the information is easy to understand, and the short display space of the elevator is used well.
-Step 3: Pay attention to sound and information transmission to ensure it is clear and easy to remember.
-Step 4: The brand slogan and visual effects should be eye-catching, and the QR code should be used appropriately.
-Step 5: Plan smartly and respond flexibly to market changes.
-Step 6: Monitor the effect and make real-time adjustments to ensure maximum return on investment.

Through the above strategies, elevator advertising can not only increase sales, but also shape brand image. The guidance of instructor Peng Xiaodong undoubtedly provides valuable practical guidance for advertisers. Grasp these key points, and your advertising may become a real marketing killer!