What color is suitable for restaurant billboards?

Zhonghui Design (professional logo design company) answers:

Designing a restaurant logo is a very important job, because it should repre sent the brand image, style and concept and dish types. The following are some tips for designing a novel restaurant logo:

1. Brand concept

Before designing the logo, you must determine the characteristics that the brand is pursuing, such as: health, deliciousness, Quick, etc., then combine the most prominent target audiences and determine a unique style. For vegetarian, snack or Western cuisine restaurants, it is also necessary to adjust the cultural background.

2. Highlight the theme

The restaurant logo should repre sent the product and service. For example, use obvious colors, pictures or fonts to closely connect with the product so that customers can easily remember and pay attention. For example: for Chaoshan cuisine, you can use the red onion LOGO to reflect the deliciousness and juiciness, just right.

3. Creative design

In addition to letting the restaurant’s logo repre sent the brand information, it is also necessary to ensure that it has visual impact and is easy to recognize. Try to use different patterns or artistic methods to create a unique and fashionable restaurant logo (for example: match the color of the elements, use a natural and smooth font or calligraphy-style Chinese characters or English letters).

4. Color matching

Brand color is one of the most basic and important elements in building a food brand visual ecology. For example: red repre sents enthusiasm and excitement, blue is more aura of quality, light colors create a relaxed and pleasant environment, warm colors are particularly effective in strengthening temptation and attracting customers, and then the selected colors are integrated into the logo to create a more visual impact force effect.

5. Adaptability

Restaurant logos are usually used in different media such as brochures, billboards, door lock cards, etc. and platform software, so make sure the logo can be expanded. . For example: WeChat, Meituan Takeaway and other embedded product interfaces only provide small icons, and the logo must also be designed with high definition.

6. Be eclectic

When merchants have difficulty finding a unique theme, they can start to try different kinds of structural combinations in the design (for example: using hieroglyphics to complement each other, Adding embellishments to letters or graphics can make the design more complex). This requires designers to find ways to find new ideas from past design inspirations.

In short, to do a good job in logo design, you must have an in-depth understanding of the brand concept, carefully select it, and combine it with each other to create a special style that meets the brand personality and the needs of the catering market. Enhance recognition through your own creativity and excellent color, font matching and decorative elements.

Zhonghui Design’s original logo design work

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design, a professional design company, has been involved in the design industry for many years and has many case experiences. I hope it can be helpful to everyone.

No matter what kind of advertising sign it is, the most eye-catching one is the red background with yellow characters.
This is the most eye-catching color.
You can give it a try.

It looks good.
1. The color combination of black text on a white background has a high contrast, and the text is clear and eye-catching, making it easy to be noticed and read.
2. The design with black characters on a white background is simple and clear, without too many fancy elements, making it clear at a glance. The white background makes the overall layout cleaner and neater, and the black fonts make the text more eye-catching and easier to read.
3. The combination of white background and black characters is often used in logos and advertisements in commercial and professional settings, such as medical, beauty, catering and other industries. This color combination conveys a serious, professional and reliable feeling, increasing enhance the trustworthiness of the overall image.