公园广告灯箱招牌系统设计
It is an important "visual communication element" of print advertising, and color is superior to other elements in visual communication. Today, with the rapid development of electronic plate-making and printing technology, advertising production has sprung up. As a semi-permanent print advertisement, outdoor light box advertisements use transmission printing and auxiliary light, making it possible to display both during the day and at night. It plays the role of attracting the attention of passers-by, enhancing the realistic effect of the display, rendering the product atmosphere, inducing consumers' desire to purchase, and strengthening the special impre ssion of advertising.
In the design and production of outdoor light box advertising screens, in order to pursue realism and artistry, photographic inkjet printing or color inkjet printing is often used; some are also used on special paper, plastic sheets (film), light box cloth, etc. Screen printing is used to produce the light box image, and the production method and materials are selected based on its reproduction cost, weather resistance and other requirements. This article discusses the application of light box advertising technology in terms of its characteristics, main constituent materials, and pattern production techniques.
1. Characteristics and types of outdoor light box advertising
Light box advertising is also known as "light box poster" or "night poster". Light box advertising for outdoor use is distributed on both sides of roads and streets, as well as in public places such as movie theaters, exhibitions, commercial districts, stations, airports, docks, and parks. Abroad it is called "semi-permanent" street art.
Outdoor light box advertising is different from other types of advertising. Its characteristics are as follows:
1. Large screen: Many print advertising media are used for indoor or small-scale communication, and the format is small. Outdoor light box advertising displays advertising content in the form of door headers, bulletin (publicity) columns, and pole light box paintings. The illustrations and fonts are larger than other print ads, making them very eye-catching.
2. Strong farsightedness: The function of outdoor light box advertising is to convey information to people outdoors and at long distances through two forms of natural light (daytime) and auxiliary light (night). The far-sighted effect of advertising works is very strong, which is very conducive to the fast pace, high efficiency, and people in the modern society who come and go in a hurry to pay attention deliberately from a distance.
3. Broad content: in public transportation, transportation, safety, welfare, savings, insurance, taxation, etc.; in commercial products, enterprises, tourism, services, etc.; in culture and education It can play a wide role in culture, education, art and other aspects.
4. Compatibility: There are various forms of display, with both text and color functions, ranging from product trademarks, product names, physical photos, colors, corporate intentions to culture, economy, customs, beliefs, and concepts. Not included. Through conception and unique creativity, we firmly grasp the "ring" of inducing consumers' desire to purchase, and use the heterogeneity of visual communication to achieve the purpose of advertising.
5. Fixity and complexity: No matter what form the outdoor light box advertisement adopts, it has its requirements to be fixed within a certain range and location. As a semi-permanent display device, its basic structure is more complex than other forms of advertising. Including the frame, covering material, pattern printing layer, windproof, rain and snowproof structure, and lighting facilities for lighting at night, the cost of copying a single piece is higher than other types of advertising.
There are many types of outdoor light box advertisements, and there is currently no clear way to classify them. However, the scope of application can be divided into film and clothing advertisements (posters and light box paintings); alcohol advertisements (light box paintings and selling point display boards); bank and insurance advertisements (door headers and pillar-type light box paintings); and electrical appliance advertisements (selling points). Display boards, floor-standing light boxes); advertising boards in subway stations, bus stop kiosks, etc.
2. Outdoor light box advertising composition
1. Frame and mask: The main components of large light boxes are steel and plastic structures. The base and frame are welded with steel or stainless steel structures, and the pattern cover is Use glass plates, plexiglass plates, light box cloth, etc. The main components of small door heads, pole-type and hanging light boxes are steel or injection molded frames, and the pattern covers are mostly made of glass, plexiglass or transparent plastic plates.
2. Pattern printing carrier: According to its structure and production process, the printing carrier of the light box can be made of synthetic paper, inkjet film, self-adhesive adhesive film, light box canvas and other materials
3 .Auxiliary light facility: The auxiliary light of the light box (commonly known as lighting) is designed according to the structure of the pattern, printing material, printing ink layer thickness, and pattern format. In the past, ordinary fluorescent lamps were mostly used. With the application of new lamps, the auxiliary light of light boxes has also developed from a single lighting to multiple types of lighting. The resulting picture quality, uniformity and softness have been greatly improved.