What paint is used for the background color of handwritten wall advertisements?

There is no difference between gouache paint and advertising paint paint. In fact, they are the same pigment. Because the scope of application is different, the names are different.

Gouache paint is developed from gum powder water-based pigments. It is generally called gum watercolor abroad. Because of its strong coverage, it is also called opaque pigment. At the same time, because of the characteristics of powdery pigments, it is also called advertising paint pigments.

In modern society, due to the rise of the advertising industry, this material is used by designers to produce posters and advertisements, so it is called advertising paint. Its application range is very wide.

Extended information:

Gouache pigment:

Gouache is the abbreviation of gouache pigment, and there are many kinds in China Names such as advertising colors, promotional colors, etc. It is a kind of watercolor, that is, opaque watercolor paint. Because it is cheap, easy to learn and use, it is often used as an introductory painting material for beginners to learn color painting, and its usage simulates oil painting techniques.

Performances of gouache:

Limitations of gouache color purity and brightness. When gouache paint is wet, its color saturation is as high as oil paint. After drying, due to the effect of the powder and the color losing its luster, the saturation is greatly reduced. This is the limitation of its color purity. The brightness of gouache is improved by diluting, adding powder, or using lighter colors with more powdery pigments.

Its dry and wet changes are very large. Often some colors only add a little powder. When wet and dry, the brightness will show a difference in darkness or lightness. This is the dryness of gouache paint. wet reaction. Because the color of gouache generally becomes lighter after it dries, using the gouache well is the most difficult problem to solve technically in gouache painting.

The pink color just makes the color of the picture full of the unique "pink" quality of gouache painting, and a particularly rich intermediate color appears. However, the color fineness of gouache painting is still far lower than that of oil painting. .

Reference: Baidu Encyclopedia-Pigments

1. Red can be made by adding light-fast silver beads and styrene-acrylic emulsion. Polyvinyl alcohol glue can also be used. The concentration and viscosity depend on the site and local seasonal climate. 2. For yellow, lemon yellow and styrene acrylic emulsion can be used. Polyvinyl alcohol glue can also be used. The concentration and viscosity depend on the local seasonal climate and site. 3. For blue, you can use Ultramarine 463 or above plus styrene-acrylic emulsion. 4. Green can be blended with color paste and art green. Polyvinyl alcohol glue can be mixed with styrene-acrylic emulsion. 5. The white ones are mostly titanium, light calcium and styrene-acrylic emulsion, with a suitable ratio; or calcium hydroxide can be used, but a filter is required. 6. The main black material is generally carbon black plus styrene-acrylic emulsion, with a suitable ratio. Different wall advertising pigments have different compositions. Lanzhou Jinhui Advertising Decoration Co., Ltd.

Added glue has stronger adhesion. The price of wall advertisements varies depending on the color used. Generally, blue, white, and red are often used in three colors, and the price is relatively low. The price of other colors is high, and the price also varies depending on the quality of the paint