Stores have tall billboards

The appropriate hanging height for hanging signs is generally 1.5~1.8m above the ground.

This height range is more in line with the sight range of normal people. The sign should not be too low, which will affect the traffic below, but it should not be too high, which will be out of sight of normal people and affect the publicity effect.

Form classification:

1. Horizontal: the entire proportion is relatively long horizontally. Generally the entire surface is used as signage. It can usually be seen on the walls of small shops and large buildings.

2. Vertical style: the entire proportion is relatively long vertically. Generally the entire surface is used as signage.

3. Protruding shape: a sign that protrudes from the wall of a building, and when the entire surface except the back or there are two sides of the wall, both sides are used as advertising carriers.

4. Ground column: horizontal, vertical, and three-dimensional signs marked on certain fixed structures on the ground.

Material classification:

1. Smooth signs: The picture or board surface is oily and very smooth.

2. Luminous material signs: use luminous material signs (that is, what we usually call neon lights).

3. Acrylic signage: Use acrylic material as the main material of the board.

4. Metal signage: When there is no special designation of the board surface, metal is used as the main material of the board surface or text of the signage and metal is used as the main carrier of the logo.

This depends on personal requirements, and a good one can cost tens of thousands. It costs several thousand to make an ordinary one.

Common materials and characteristics of door signs are as follows:

1. Inkjet door signs.

Its features are cheap, simple and quick to make, but the disadvantages are that the inkjet print fades quickly and has a short lifespan.

2. Luminous character door head.

The main features are energy saving, environmental protection, durability and high cost performance.

3. Neon lights.

It is characterized by rich colors, but its disadvantages are that it is too fragile, not durable, not beautiful enough during the day, and suffers from large light attenuation.

4. LED colorful screen.

Its characteristic is that it can display pictures, text, videos and other content during the day just like an ordinary signboard at night, and its price is lower than that of LED displays and it is highly cost-effective.

5. Aluminum-plastic panels.

It is characterized by its affordable price, relatively simple production, and durable color.

6. Glass.

It is characterized by beautiful color, smooth appearance and high grade. The disadvantage is high cost.

7. Light box.

Its characteristics are that the colors are bright and eye-catching during the day and at night, do not fade or deform, and are durable.

Extended information:

The types of billboards are as follows:

1. Street sign advertising

Street sign advertising is mainly set up in downtown areas. The better the location, the more pedestrians there will be, so the effect of the advertising will be stronger. Therefore, the specific environment of street signs is the road, and its objects are pedestrians in motion. Therefore, street sign images mostly appear in the form of pictures and texts. The images are eye-catching and the text is concise, making it easy for people to understand at a glance, and it has a visual effect of capturing impre ssions quickly.

It has a strong three-dimensional effect, reproduces the charm of the product, is most effective in establishing the urban image of the product (brand), and is easy to post and replace. The material used is light cloth, which has functions such as waterproof and sun protection.

2. Neon signboards

Neon lights originated in France. The diameter of the lamp body glass tube used at that time was 45 mm. The glass tube was first bent into the required characters or patterns, and then a transformer with a voltage of more than 10,000 volts was used to supply power to make it glow. Neon lights are the beautician of the city. Whenever night falls and the lights first come on, the colorful neon lights make the city extraordinarily beautiful. They are generally installed in bustling downtown areas to promote advertisements and embellish the beautification of the city.

3. Large light boxes

Placed in advertising locations such as exterior walls, roofs or podiums of buildings, they serve as colorful billboards during the day and become "internal lighting" when lit at night. lightbox ads. Light box advertising lighting effects are better, but maintenance is more difficult than spotlight billboards, and the lamps used are more susceptible to wear and tear.

4. High-speed anti-aircraft gun billboards

High-speed anti-aircraft gun billboards are an advertising medium that targets mobile audiences. They are mostly placed on both sides of the highway to inform passengers and drivers. Display signature content. The material used is light cloth, which has functions such as waterproof and sun protection.

5. Bus stop shelter advertisements

When people wait for the bus, pass through the platform passage, and drive, they will naturally be attracted by the various advertising contents on the platform because they have free time. Be attracted to things that may be of interest at other times and other places. Therefore, compared with other outdoor advertising, it has higher attention and naturally has a higher recall rate. Bus stop shelter advertisements are mostly used in bus stop materials for advertising effects such as light box cloth, digital silk screen printing, and light sheets.

Reference: Baidu Encyclopedia-Billboard