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A store sign is an iconic billboard set up by merchants to promote their stores and products.

Shop signs are usually designed and produced by merchants themselves, with various forms and contents. Some store signboards use traditional text and pattern combinations, such as "Welcome", "Time-honored Brand", etc.; some use more modern graphic designs, such as colorful three-dimensional characters, 3D effects, etc.; and some stores will use "Welcome", "Time-honored Brand", etc. on their signboards. Add your own unique elements, such as a unique logo, store name, etc., to highlight your brand image.

The store sign needs to include the name, logo, business scope, contact information and other information of the store, so that consumers can understand the basic information of the store at a glance.

Store signs are one of the most important ways for merchants to display their image and services. It can not only attract customers' attention, but also convey the business philosophy and cultural connotation of the merchant. Therefore, a well-designed store sign is of great significance to merchants.

Things to note when making TV signboards

1. Highlight the theme: The store sign should highlight its business theme so that consumers can see the store at a glance nature and business scope.

2. Concise and clear: Store signs should be concise and clear, and do not list too much information to avoid making consumers feel cumbersome and troubled.

3. Easy to remember: Store signs should be easy to remember, and consumers should not forget them after reading them once.

4. Creative: Store signs must be creative and able to attract consumers' attention and make them interested in the store.

5. Coordinate with the surrounding environment: Store signs should be coordinated with the surrounding environment and architectural style, and should not appear abrupt or ugly.

In the global creative advertising field, outdoor advertising continues to attract people's attention with its unique charm and visual impact. These advertisements are not only a marketing tool, but also a display of art. They are cleverly integrated into every corner of the city and life, creating visual feasts again and again. Below, let’s explore these stunning outdoor creative ads, which not only trigger spontaneous communication, but also become an indispensable highlight in the urban landscape.
First of all, the Koleston Naturals hair dye advertisement uses a hollow design to capture sunlight and show color changes. Its innovative approach is eye-catching and makes people notice the charm of the product inadvertently.
The outdoor advertisement of Zhang Bei Fitness Center touches people's hearts with its direct and sharp slogan - "Your weight is bending the house, it's time to exercise!" and emphasizes the importance of a healthy lifestyle. sex.
The Rapala fishing equipment advertisement uses real scenes to reveal the brand information, and through the increase of cats around the billboard, it silently conveys the attractiveness of the product.
Playboy's advertisement breaks the convention and puts women in an imaginary studio, which makes people daydream and demonstrates the brand's unique appeal.
Levi's men's underwear advertisement uses humorous metaphors to arouse people's attention to inner comfort and make people accept the brand concept while laughing.
The "Light Bulb" advertisement of "The Economist" shows the integration of wisdom and technology through interactive design. It lights up the light of wisdom every time it passes by, which is impre ssive.
The outdoor advertisement of the TV series "Law & Order" cleverly uses street lights on the roadside to maximize visual creativity, allowing pedestrians passing by to become part of the advertisement.
The Formula toothpaste advertisement uses a surreal approach to demonstrate the appeal of strengthening teeth, making people imagine a tooth so strong that it can tear the billboard apart.
These advertisements are not limited to visual impact, they are integrated into life scenes, such as restaurant tunnel advertisements, which cleverly integrate the advertising content with the environment, making it unforgettable. The Berger paint advertisement shows the harmony of color and nature, as if you are in the boundless blue sky.
The public service advertisement vividly pre sents the importance of seat belts in a warning way, letting pedestrians understand that safety is no small matter. The Calgary International Film Festival's "Crying Billboard" conveys the appeal of the film through emotional resonance.
The advertisement for Panasonic’s automatic nose hair trimmer uses the idea of ​​turning wires into nose hairs, making the advertisement jump from two-dimensional to three-dimensional and eye-catching.
From Heineken’s 3D dynamic ads to McDonald’s Dome billboards, brands use innovative ways to tell stories, making advertising a compelling story carrier. The advertisement for the Leica telescope brings the distant scene closer, making the advertisement a part of the experience.
Each advertisement is a story. They use a unique way to break through the traditional framework and cleverly convey the brand concept and information to the public. These world-famous outdoor creative advertisements have undoubtedly opened up a feast for our eyes and soul.