昭通做广告牌在什么地方

Recently, a photo of a merchant’s plaque with “white text on a black background” sparked heated discussion in WeChat Moments. On March 27, reporters discovered through visits that many stores along the streets in Xishan District of Kunming, including Xunjin Street, Shulin Street, Huancheng Road, etc., had been replaced with uniform plaques, mostly with black characters on a gray background or white characters on a black background. Not only are the colors and shapes the same, they also use the same font.

Many merchants whose plaques were replaced told reporters that since last year, the Xishan District Government has uniformly replaced the plaques of merchants, and the construction unit is responsible for the implementation. This replacement of plaques was not notified in advance, and There is no charge.

Many merchants complain about the “one size fits all” approach to plaque design

Some merchants say they don’t care about uniform plaques, while others think they don’t look good.

Near the original woolen mill on Huancheng West Road, the owner of an electric vehicle repair shop in operation said that it was replaced for free anyway, and it didn’t matter if it was replaced.

Boss Li, who rented 90 square meters and is selling some daily necessities, told reporters that his monthly rent is about 7,000 yuan. "There was no discussion before the plaque was replaced. It was directly replaced by the government. And it has been nearly a year since the replacement, and it has not affected business."

But some merchants believe that merchants hanging plaques and The important purpose of a logo is to facilitate customer identification and leave a deep impre ssion on people, so the use of color and font design are very particular when making it. “It’s unified into one color and font, and it’s hard to tell which one is which.”

The reporter also saw at the scene that in order to attract the attention of passing people, some businesses besides hanging unified plaques Another "unique" plaque was hung below the plaque.

The owner of "Zhaotong Small Meat Skewers" said that the plaques were replaced last year. "We just spent 800 yuan to make a sign. Unexpectedly, we couldn't use it and had to throw it away. If we had told us earlier, we wouldn't have wasted money." In addition, he said that the plaque "doesn't look good and doesn't look good." Conspicuous".

Citizens: The same color combinations are weird

Businesses on some road sections in Xishan District have replaced them with uniform plaques made in a unified manner. What do citizens think?

A citizen named Wang was a little uncomfortable with the "black background with white characters" plaque. He thought: "The pre vious different types of plaques did look a bit messy, but this black background with white characters is a bit weird. It's a taboo." "Yeah, it looks like a funeral."

"The black characters on the gray background are a bit ugly. I hope we don't make the same style shop signs anymore." Li came to buy sports lottery tickets on Huancheng West Road. The gentleman doesn't like such a plaque either.

“It’s too uniform. I still hope that the plaques of different merchants can reflect different characteristics, which are both beautiful and elegant.” Ms. Liu, a citizen, suggested.

Kunming Xishan District will continue to carry out compre hensive improvement of the city appearance and environment in the three sub-district offices of Xiyuan, Jinbi and Fuhai, and will improve billboards, facades and bright lights. Improve urbanization, cleaning, and sanitation blind spots to better enhance the appearance of the city.