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Key Points of Logo Design
Maybe when many graphic advertising designers design a logo for the first time, there are many problems. Questions, some of them are really hard to imagine. Some draw on paper and take pictures directly with mobile phones, some use WORD, and some designers make LOGOs that are just a few words on a picture. This kind of LOGO It is unconvincing and has no sense of design. Customers will not accept such works, so it is necessary to briefly introduce the basic methods of logo design here:
Everyone knows that simplicity is a logo , easy to remember. I won’t say any of these, but logo design should consider the following points:
1. Limitations on the application occasions of the logo
After a logo is produced, the application occasions are very There are many, so whether you are a designer, a manager or a leader, you must consider the various applications of logos. Let’s give some common examples.
For example, if the logo you designed is rich in color and complex in shape, it is difficult for me to imagine how difficult it would be to print this logo on a T-shirt. Rich colors, especially logos with a large number of gradient colors, will inevitably increase printing costs. Complex shapes will also bring higher requirements to the printing process.
Okay, now that the company has a logo, it should at least hang a sign in front of the company. How do you want to accurately copy the logo of an entity? If the logo has a complicated shape, I think the cost will be much higher. Not to mention promoting and advertising. Another important point that is easy to miss is zooming in and out.
A logo that needs to be printed on a business card may be very small. In such a reduced state, the logo must be clear and legible, making it easy to read and remember. To put it simply, this is The visual effect of the logo has been reduced. There is an attention factor in the list of works, which is to compare how people can attract attention and click to view detailed information when zoomed out. Among so many works, it is not easy to attract people to click to view detailed information. . This level of attention largely reflects the effect of your work when it is scaled down.
The other thing is magnification. A billboard of several hundred square meters. Does your logo look good when enlarged? Some people look good when they write small characters, but they don't look good when they are enlarged. Some people look good when they write flat on the table, but they don't look good when they are hung upright on the wall. Real-life examples require reviewing, considering, and designing logos in a variety of situations.
2. Creative Expre ssion of the Logo
What is the creative expre ssion of the logo? I don’t think it is a big problem. What distances the logo is often the shape and expre ssion of the logo. The same idea of a dragon, or the idea of speakers or headphones, has different effects. You can compare it with other logos. This requires long-term accumulation of graphic aesthetics. Of course, there are also some people who are naturally good at aesthetics. Designing or drawing will just look good. Usually, people who write well should have a good aesthetic sense. Generally speaking, if you pay attention to the following content, it will be of great help to you
1. The composition of points, lines and surfaces
2. The comparison of sizes (big and small) Small, some thick and some thin)
3. Contrast of density
4. Contrast of color (purity, lightness, hue)
If It would be better if more people can help and improve it together. Another characteristic of logo creation is that there will be many drafts and many changes. I hope everyone will try different techniques and styles to expre ss the same idea, which will enrich their own creative style. It is also an improvement to one's own abilities. And another characteristic is the first sense, which is your most direct feeling after getting the demand, what you want to achieve, this is often the best effect. Based on your first sense, continue to improve it. .
3. Font selection and design
This is a very common flaw among Chinese graphic designers and advertising designers, and it is also a factor that sets the level of graphic advertising designers apart. ruler. Take a look at the logos that you think are good, whether in Chinese or English, see how they use font design, and see how their fonts match the LOGO. Don’t think that logo design is just typing a few words from a ready-made font library and squeezing them a few times, or using PHOTOSHOP to make some special effects words commonly seen in tutorials. It is font design. Font design is actually an important category in graphic design. If you still don’t understand, you might as well think about the major banks in China and see which of their bank names are most impre ssive to you? Bank of China, China Construction Bank, China Merchants Bank? Let’s compare the fonts of ICBC and Agricultural Bank of China. Or when you watch TV, take a look at how the logos of each program are designed with fonts.
I believe that as long as you put a little effort into font design, your ability will increase several times (the most important thing is that your salary will also increase).
Four. The final thing
Artistic things are in the eyes of the beholder and the wise. There are no absolute standards. Just like the professional examination of an art school, I just scored 90 points in sketching in this art school, but I failed in the same painting method in another art school. Different people will have different opinions on the same work, so the result will definitely not satisfy everyone.
Packaging design is the process of creating an attractive and practical package to gain a competitive advantage in the market. Here are the steps you might take when developing a packaging design:
Determine your target audience: You first need to identify the audience your packaging design will be intended for. Take into account factors such as their age, gender, cultural background, interests and hobbies.
Collect information: Collect information about products and brands, including product features, brand history, competitors, etc. Additionally, one needs to understand industry trends and market needs so that these factors can be taken into account in the design.
Design concept: Extract several design plans from the collected information, which can be designed through hand-drawn sketches, digital art software, etc.
Sketch production: According to the design concept, make an initial sketch, which can have a variety of colors, shapes and materials to choose from.
Material selection: Select appropriate materials, such as paper, plastic, metal or glass, etc., and formulate corresponding specifications and standards to ensure that the final product meets the requirements.
Realize the design: Convert the sketch into a 3D model or prototype and make necessary modifications and optimizations.
Refine your design: Take all details into account, including colors, fonts, graphics, and branding.
Producing the finished product: Producing the finished product based on the final design, which may require working with a manufacturer or supplier.
Test and evaluate: Test and evaluate the design to ensure it performs as intended. Testing can include aspects such as product safety, transport stability and durability.
Production and Promotion: Once the design is approved and all requirements are met, production can begin and promotion and promotion in the market can begin.
The above is the answer from Zhonghui Design (professional packaging design company), I hope Can help everyone.