How much does an elevator advertising publisher cost per month?
Media advantages and disadvantages
TV advertising has strong expre ssiveness: high sound and image arrival rate It has a wide range of adaptability and a wide audience. The advertising effect is generally recognized. The production cost is very high. The cost of advertising is expensive. The advertising time is short and highly disruptive - the audience usually switches channels during the advertising period
Newspaper advertisements contain a large amount of information and have a relatively high reach rate. High design and production, flexible advertising pictures, poor quality, insufficient visual impact, poor ability to select audiences, short advertising display time
Magazine ads are beautifully printed, with pictures and texts, strong ability to select audiences, can be read repeatedly and stored for a long time; the advertising audience has a small publishing cycle Long and narrow layout
Large-scale outdoor advertising with powerful image impact, long display time, low media costs and low cost per thousand people, mainly in the form of print advertising, fixed location, small amount of information carried
Elevator advertising with strong advertising image impact Strong ability to select audience objects, high reach rate, long display time, can be read repeatedly, large amount of information, low media costs, mainly due to the concentrated audience level in the form of print advertising, middle and high consumption groups have fixed geographical locations, and the coverage is relatively concentrated
< br/>2. Why it is suitable and needed to be placed on elevator advertisements
1. The audience of elevator advertisements is a group with higher cultural level, higher income and stronger spending power. From this point of view, the target consumer group of mid-to-high-end products is exactly the audience of elevator advertising media.
2. Elevator advertising media has the characteristics of large amount of information transmission and long display time, which can exactly meet the needs of new products and brand communication, the transmission of new product launch information, and the transmission of product promotion information.
3. High audience reach rate. Based on the characteristics of elevators such as time waiting, small space and repeated rides by the audience, advertising reading is inevitable and repetitive, and target customers take the initiative to read advertising content. The arrival rate is as high as 100%. It can naturally strengthen consumers' recognition of new products and new brands, as well as enhance the visibility, loyalty and association of new products and brands.
4. Proximity: Elevator media directly faces the target audience, making it an extremely penetrating medium for advertising communication. It can strongly stimulate consumers' desire to buy.
5. As an emerging media, elevator advertising has some audiences that are difficult to reach by traditional media. It is an important supplement to existing media and a communication channel for market promotion.
6. Elevator advertising media costs are low. (Reflected in the delivery cost budget)
3. Elevator advertising strategy tailored for customers
1. Real estate selection: covering office buildings, offices in Shanghai, Beijing, Guangzhou, Shenzhen and other regions Commercial and residential buildings, residential areas.
2. Delivery cycle: Delivery is carried out in batches and regions, basically every month is used as a unit
3. Number of advertisements: optional.
4. Effects of Elevator Advertising
1. Improve target consumer groups’ awareness of new products and brands, further expand sales, and increase market share.
2. As one of the communication platforms between enterprises and target consumer groups, elevator advertising promotes new products and corporate brands to consumers, allowing the corporate image to subtly enter the hearts of consumers.
3. Elevator advertising, as one of the communication platforms between enterprises and target consumer groups, effectively delivers product promotion information to consumers, which is one of the means to ensure good promotion effects and stable sales.
4. Increase the number of exposures of new products and brands to target consumer groups, and cooperate with the publicity and promotion activities of new products in the Guangzhou market to stimulate and drive demand from target consumers.
5. Strengthen target consumers’ concepts of new products and brands.
https://www.auwa-ad.com/taocan_detail.asp?id=91
https://www.xslx.com/htm/jjlc/jjzt/2006-07-03-20162 .htm
https://www.168adv.com/
Please refer to it, I hope it will be helpful to you!
Let’s talk about the advantages first:
1. Compulsion
When people take the elevator, they are forced to face strangers awkwardly, and there is a strong, Subliminal visual needs. At this time, once media with novel design and bright colors appears, its visual impact and compulsive reading will be great.
2. Targetedness
Elevator advertisements are placed in mid- to high-end residential areas and office buildings, covering mainstream consumer groups. Focused promotion on potential customers is difficult to match with other media in terms of accuracy.
3. Repeatability
A person goes up and down the elevator at least twice a day. In fact, most people go up and down the elevator more than twice a day. Advertisements It appears for the first time in a closed space that must be passed through, and its repeated reading rate is high, which is unmatched by other media.
4. Uniqueness
Indoor media, such as media in subways, bus body advertisements, etc., have various forms and specifications, and external media The environment is highly disruptive and the real memory is low. Due to space limitations, elevator advertisements are small in quantity and highly unified in specifications, design, and appearance, prompting consumers to form visual uniqueness and unique cognition.
5. Affinity
The hanging position of the elevator advertising board is moderate and limited by the elevator space, forming the best reading distance for the audience. .
6. Decoration
All the production materials of elevator advertisements are integrated with the decoration inside the elevator of high-end buildings, adding to the Its visual content and decorative highlights make it highly visually appealing.
7. Flexibility
Elevator advertising media can be published, published, and updated quickly and easily
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Let’s talk about the techniques for placing elevator advertisements. How can we spend the least amount of money to achieve the best results?
1. Content
1. The picture should be concise and clear, and do not emphasize too many advantages and features
2 .Contact information in a prominent position
3. Try to combine promotions, offers and other information to enhance attraction
2. Region
Based on the distribution of surrounding customers, communities or office buildings within 3 kilometers are generally selected.
3. Duration
1. New store opening
It is recommended to open the store for one month, within the limited budget. , to achieve maximum publicity.
2. Holiday activities
It is recommended to focus on launching two weeks before the event to fully warm up, and continue the promotion during the event until the event Finish.
3. Improve the brand
It is recommended to launch it for more than half a year. Consumers are faced with a vast amount of information every day, and it is difficult for a brand that appears briefly to gain popularity. It left a deep impre ssion in his mind. Only by reaching a certain period and repeating it with high intensity can consumers' awareness of the brand be consolidated.
4. Quantity
Depends on the number of people that need to be covered, and try to cover the largest range of effective people in the surrounding area.
Elevator advertising is divided into two types: lobby and inside the elevator, each with its own advantages. The lobby is where everyone gathers while waiting for the elevator, so it covers a wider range of people and the memory in the elevator lasts longer.
The elevator is divided into two placement rules: one person per elevator and one person per unit. For example, Unit A has 3 elevators. Each elevator has 3 advertising spaces, and each unit has 1 advertising space. Within a limited budget, one person can be assigned to one unit, because basically the people covered by each unit are repeated.
The above, I hope Ant Spre ad’s answer will be useful to you.