抖音直播怎么加广告牌展示牌

Douyin merchant homepage is an important window for merchants to display their products and services on the Douyin platform. It is of great significance for attracting user attention and improving conversion rates. . So, how to set up a Douyin business homepage to better display it to users? The following are some suggestions:
1. Improve business information: First, merchants need to improve their basic information, including avatar, nickname, introduction, etc. The avatar should choose a clear and recognizable logo or product picture, the nickname should be concise and clear, and the introduction should introduce the main business, advantages and characteristics of the merchant in detail, so that users can understand the basic situation of the merchant at a glance.
2. Optimize store decoration: Douyin merchant homepage provides a wealth of store decoration functions, and merchants can carry out personalized designs according to their own brand image and style. You can set a unified store background color, navigation bar style, carousel image, etc. to make the store look more professional and beautiful.
3. Publish high-quality content: Douyin merchant homepages can publish short videos, graphics and other content to showcase the merchant's products, services and activities. Make sure that the published content is of high quality, with clear images, concise text, and accurate information that can attract users' attention. At the same time, pay attention to the frequency of content updates and maintain a certain degree of activity so that users can always pay attention to the latest developments of the merchants.
4. Interaction and reply: User comments and private messages on Douyin merchant homepages are important channels for merchants to interact with users. Merchants should respond to users' comments and private messages in a timely manner, answer users' questions, handle user complaints, and improve user satisfaction. At the same time, you can interact with users through comments, likes, etc. to increase user stickiness.
5. Marketing activities: Douyin merchant homepages can set up various marketing activities, such as coupons, limited-time discounts, full discount activities, etc., to attract users to purchase. It is necessary to ensure that the setting of the activity is reasonable and attractive, so that users can feel the real benefits.
6. Data analysis: Douyin merchant homepage provides rich data analysis functions. Merchants can understand their own user groups, behavioral habits, etc. through data analysis in order to better adjust their operating strategies. It is necessary to check data reports regularly, analyze data changes, identify problems and make timely improvements.
In short, the setting up of Douyin business homepage needs to be considered from many aspects, including business information, store decoration, content release, interactive replies, marketing activities and data analysis, etc. Only by doing a good job in these aspects can the Douyin merchant homepage be better displayed to users and increase user attention and conversion rate.

Before the live broadcast starts, it is necessary to use various forces to accumulate popularity for the live broadcast room. Only after the live broadcast room has a certain degree of popularity can it continue to attract new users. focus on. If you check "Show location" during live broadcast, the system will push the live broadcast to people in the same city, increasing exposure and bringing more popularity to the live broadcast room.

Add a pre view of the live broadcast time to your personal profile on the Douyin homepage, or shoot a short video to pre view the live broadcast, so that fans can have a general understanding of the live broadcast content in advance. The video should be published at a time when fans are active and live broadcast at the same time, which can play a better role in attracting traffic. You can use Feigua Data's [My Douyin Account - Fan Characteristics Analysis] to locate the active time of the account's fans, helping the video to gain attention from fans as soon as it is posted, and bringing initial popularity to the live broadcast room.

Picture from: Feigua Data

The above is my answer, I hope it can be helpful to you!