How much does office elevator advertising cost per year?
How much does an advertisement in an elevator cost per month?
This depends on the city and location, as well as the type of advertisement and the length of time it will be placed.
How to charge for elevator advertising
There is no specific standard for elevator advertising charges. The fees charged in different cities will be different, and they will be based on the advertising content and location where you place it. To decide, the general cost of elevator advertising in first-tier cities ranges from 200 yuan to 800 yuan/week, which is equivalent to several thousand a month. However, compared with outdoor media, pillars and other advertising, the cost of elevator advertising is much higher. Moreover, the cost of elevator advertising will be adjusted every year, and specific negotiations must be carried out with the advertising company.
Characteristics of elevator advertising
1. High coverage, low defects
The number of people in elevator advertising information is relatively stable and will not be affected by weather and environment. Impact, it can combine dynamic and static advertising content, make up for the shortcomings and shortcomings of existing mainstream advertising media forms, and exert the information dissemination effect of advertising in terms of points, surfaces, graphics, and text.
2. High arrival rate and low interference
Each owner of a high-rise residence takes the elevator up and down the stairs at least four times, so the image of the elevator advertisement cannot be used. Avoid breaking into their sight at least four times. Therefore, each elevator advertisement has the compulsory reading of advertisements that other media cannot have. Moreover, the environment in the elevator is relatively single. There can only be three brands at most in the advertisement, which interferes with each other. It is small and can directly penetrate into people's home lives, making it more targeted than traditional media.
3. High quality, low cost
The cost of one day of genuine advertising on TV stations and newspapers can be used in elevator advertisements for a month. If you have every elevator in each issue, Calculated based on a quote of 400 yuan, each household will spend an average of 7.5 yuan to keep its owners exposed to your products and allow them to do so.
How to charge for elevator advertising
There is no specific standard for elevator advertising charges. The fees charged in different cities will be different, and they will be based on the advertising content and location where you place it. To decide, the general cost of elevator advertising in first-tier cities ranges from 200 yuan to 800 yuan/week, which is equivalent to several thousand a month. However, compared with outdoor media, pillars and other advertising, the cost of elevator advertising is much higher. Moreover, the cost of elevator advertising will be adjusted every year, and specific negotiations must be carried out with the advertising company.
Characteristics of elevator advertising
1. High coverage, low defects
The number of people in elevator advertising information is relatively stable and will not be affected by weather and environment. Impact, it can combine dynamic and static advertising content, make up for the shortcomings and shortcomings of existing mainstream advertising media forms, and exert the information dissemination effect of advertising in terms of points, surfaces, graphics, and text.
2. High arrival rate and low interference
Each owner of a high-rise residence takes the elevator up and down the stairs at least four times, so the image of the elevator advertisement cannot be used. Avoid breaking into their sight at least four times. Therefore, each elevator advertisement has the compulsory reading of advertisements that other media cannot have. Moreover, the environment in the elevator is relatively single. There can only be three brands at most in the advertisement, which interferes with each other. It is small and can directly penetrate into people's home lives, making it more targeted than traditional media.
3. High quality, low cost
The cost of one day of genuine advertising on TV stations and newspapers can be used in elevator advertisements for a month. If you have every elevator in each issue, Calculated based on a quote of 400 yuan, each household will spend an average of 7.5 yuan to keep its owners exposed to your products and allow them to do so.
As of November 2020, elevator advertising will be based on each screen, with a 7-day week. The price of flat posters is roughly 200 yuan/block/week; LCD TV is 250 yuan/block/week. Generally speaking, there are no specific standards for elevator advertising charges. They are charged on a weekly/block basis, that is, one block of elevator advertisements is published for one week. There is no distinction between the nature of the building and the real estate area. One price per city. Compared with other outdoor media such as bus shelters and pillars, which often cost hundreds of thousands or millions, elevator advertising is considered a very cost-effective media. The standard price for elevator advertising will be adjusted every year. For specific prices, you can negotiate with the elevator rights holder and advertising manufacturer.
Related introduction to elevator advertising: Elevator advertising is a unique and effective high-quality new media. It refers to the special plexiglass printed inlaid advertising carriers (flat posters, light films) hung on the walls of elevator boxes and elevator doors in high-rise buildings in cities. , LED or LCD display, etc.). It makes good use of people's blank psychology while waiting for the elevator and in the elevator. The advertising audience is less resistant to advertising information. The audience cannot completely avoid and refuse to pay attention to the elevator. With the increase of TV channels, fierce competition in newspapers, and the rise of the international Internet, In the case of audience diversion (or loss), this non-selectivity or compulsion makes elevator advertising have functions and values that cannot be replaced by other media advertising. We see that in the development trend of the entire advertising media, this type of strong media facing direct consumers will play an increasingly important role. "Exchanging the maximum benefit at the minimum cost is the common marketing desire of all enterprises. Among them, "minimum cost" is a relative concept, because it depends on the company's own strength, the market conditions at the time and the real-time availability of various media carriers. Price and other related factors are therefore difficult to measure. In comparison, "maximum benefit" is an absolute concept, because it can be directly reflected from the real data of sales performance or monitoring surveys.
For customers. In summary, this project has the following eight unique advantages: Monopoly: The resources are first developed, independently operated and managed by Yijiajingshi. So far, it is absolutely strong in the market, so the media has a clear monopoly. Targetedness: This project. The media is located at the elevator entrances of most mid- to high-end office buildings and commercial and residential apartments in 33 mainstream cities across the country. Therefore, the media covers all high-income urban groups such as senior white-collar workers and successful people, and their potential consumption power is strong. There is no doubt about the high level of culture and education and the great social influence. For companies, the effectiveness of product promotion and brand promotion for this group of people is self-evident. In addition, other forms of media must be used. It is quite difficult to reach this group of consumers in such a concentrated manner. Compulsiveness: Usually when people are waiting for the elevator, it is the most boring and embarrassing moment, and they have strong and subconscious visual needs. Because the land is expensive and most of them are high-rise, it takes a long time for the elevator to go up and down, which increases the waiting time. On the other hand, the "elevator advertising" media is the only way for all elevator users to enter and exit the above-mentioned places. There are few materials that divert visual attention. Therefore, once a media with novel design, bright colors, and attractive appearance appears, its visual impact and compulsive reading will undoubtedly be considerable. Repetitiveness: Due to the "elevator advertising" media. Elevator users must pass through it at least four times a day. Its media has a high level of repeated reading, which is difficult for other media to match. Uniqueness: outdoor media, such as media in subways, media or posters in hotels and stores. etc., usually in different forms, specifications, and contents. Therefore, the audience's visual dispersion is very strong, and the authenticity of the memory is very low. On the contrary, the "elevator advertising" media has limited space. The number of media in the elevator is sparse, and the specifications, design, and appearance are uniform. The content of the media released in an elevator is mostly the same. Therefore, the uniqueness of vision and the exclusivity of memory are greatly increased. Affinity: The hanging position of the media is low. It is also limited by the space of the elevator aisle, so it is very close to the audience and is easy to read carefully. Flexibility: The media is easy to upload, drop and change. Public welfare: The company can be used before the release of commercial advertisements or during the interval between advertisements. It will produce and publish social public service advertisements by itself.
Therefore, as an advertising carrier, the media itself has a strong public welfare nature, and it naturally plays a joint role in the public welfare image of commercial advertising advertisers. They all vary, so the price depends on your needs. "
Related introduction to elevator advertising: Elevator advertising is a unique and effective high-quality new media. It refers to the special plexiglass printed inlaid advertising carriers (flat posters, light films) hung on the walls of elevator boxes and elevator doors in high-rise buildings in cities. , LED or LCD display, etc.). It makes good use of people's blank psychology while waiting for the elevator and in the elevator. The advertising audience is less resistant to advertising information. The audience cannot completely avoid and refuse to pay attention to the elevator. With the increase of TV channels, fierce competition in newspapers, and the rise of the international Internet, In the case of audience diversion (or loss), this non-selectivity or compulsion makes elevator advertising have functions and values that cannot be replaced by other media advertising. We see that in the development trend of the entire advertising media, this type of strong media facing direct consumers will play an increasingly important role. "Exchanging the maximum benefit at the minimum cost is the common marketing desire of all enterprises. Among them, "minimum cost" is a relative concept, because it depends on the company's own strength, the market conditions at the time and the real-time availability of various media carriers. Price and other related factors are therefore difficult to measure. In comparison, "maximum benefit" is an absolute concept, because it can be directly reflected from the real data of sales performance or monitoring surveys.
For customers. In summary, this project has the following eight unique advantages: Monopoly: The resources are first developed, independently operated and managed by Yijiajingshi. So far, it is absolutely strong in the market, so the media has a clear monopoly. Targetedness: This project. The media is located at the elevator entrances of most mid- to high-end office buildings and commercial and residential apartments in 33 mainstream cities across the country. Therefore, the media covers all high-income urban groups such as senior white-collar workers and successful people, and their potential consumption power is strong. There is no doubt about the high level of culture and education and the great social influence. For companies, the effectiveness of product promotion and brand promotion for this group of people is self-evident. In addition, other forms of media must be used. It is quite difficult to reach this group of consumers in such a concentrated manner. Compulsiveness: Usually when people are waiting for the elevator, it is the most boring and embarrassing moment, and they have strong and subconscious visual needs. Because the land is expensive and most of them are high-rise, it takes a long time for the elevator to go up and down, which increases the waiting time. On the other hand, the "elevator advertising" media is the only way for all elevator users to enter and exit the above-mentioned places. There are few materials that divert visual attention. Therefore, once a media with novel design, bright colors, and attractive appearance appears, its visual impact and compulsive reading will undoubtedly be considerable. Repetitiveness: Due to the "elevator advertising" media. Elevator users must pass through it at least four times a day. Its media has a high level of repeated reading, which is difficult for other media to match. Uniqueness: outdoor media, such as media in subways, media or posters in hotels and stores. etc., usually in different forms, specifications, and contents. Therefore, the audience's visual dispersion is very strong, and the authenticity of the memory is very low. On the contrary, the "elevator advertising" media has limited space. The number of media in the elevator is sparse, and the specifications, design, and appearance are uniform. The content of the media released in an elevator is mostly the same. Therefore, the uniqueness of vision and the exclusivity of memory are greatly increased. Affinity: The hanging position of the media is low. It is also limited by the space of the elevator aisle, so it is very close to the audience and is easy to read carefully. Flexibility: The media is easy to upload, drop and change. Public welfare: The company can be used before the release of commercial advertisements or during the interval between advertisements. It will produce and publish social public service advertisements by itself.
Therefore, as an advertising carrier, the media itself has a strong public welfare nature, and it naturally plays a joint role in the public welfare image of commercial advertising advertisers. They all vary, so the price depends on your needs. "