How much does it cost to rent an advertising space in a shopping mall elevator?
The leader in elevator advertising is undoubtedly niche, with many resources and correspondingly high thresholds and high prices.
We divide our customers into two types, B-end customers—such as large brands (cars, real estate, etc.); and small B-end users (such as small and medium-sized shops around the community, beauty salons, and teaching aid institutions). etc.). These two types of customers have different prices. B-side prices are low, and the starting investment amount is large. They are often placed in several areas together, and they already have a certain understanding of elevator advertising. Small B-side prices are relatively high, and the investment amount is small. Many do not understand elevator advertising and need some knowledge. market education.
Note: Focus has almost no small B-end customers. Their investment threshold is high, and small B-ends do not have the promotion budget.
Here I will take our elevator advertisement from Ant Communication as an example to explain the price: in first-tier cities such as Shanghai, Shenzhen, Hangzhou, etc., the current small B-end version is 200 yuan per version/week (in the elevator), 150 yuan One board/week (lobby), higher quantity, better price. The prices of elevator advertisements on the market are very transparent, and we at Ant Communication may be the most cost-effective option.
After talking about the price, let’s talk about the effect: From the perspective of cost per thousand people, taking a conventional building as an example, the Caiyue Building where Ant Communication is located has 12 floors, with at least 300 people on each floor. Excluding the lobby on the first floor, there are a total of There are 3,300 people. Each person goes up and down the elevator at least 10 times a week, a total of 33,000 times. There are 4 elevators in Caiyue Building. 1 advertising space is allocated to 1 elevator. The price per week is 800 yuan. A conservative estimate of the cost per thousand exposures CPM is 24 Yuan or so. This is a calculated effect, but in fact no advertising company can promise that advertising will lead to immediate conversions. The effect of elevator advertising depends on the property you choose, the nature of your industry, whether you have any promotions, and your advertising design. Of course, we at Ant Communication will give you suggestions on these.
Conclusion: Elevator advertising has a high reach rate and connects with mainstream consumer groups, so it is a valuable entrance to offline traffic. The market price is transparent. In actual effect, through customers' repurchase behavior, we at Ant Communication firmly believe in our own value - helping customers achieve promotion and conversion efficiently and conveniently.
Elevator advertising in Jinan can take the form of elevator frame advertising, elevator video advertising, and elevator door sticker advertising. The advertising prices are different for different forms.
1. Jinan elevator frame advertisement
Media name: Elevator frame
Media quotation: 768 yuan/frame/week
2. Video advertising in the elevator on the screen
Media form: video in the elevator Advertisement
Playback specifications: 15"
Playback time: 6:30-22:30
Media quotation:
p>Quotation on the upper screen: 328 yuan/week/unit (300 times/day);
Quotation on the lower screen: 60 yuan/week/unit (300 times/day);
3. Elevator door sticker advertising
Media name: Elevator door sticker
Media quotation: 998 yuan/week/block
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Production fee: 30 yuan/frame/week
Extended information:
Elevator frame advertisement That is, the elevator poster advertisement is a static picture. The delivery period is one week, and the cost is the price of a single block per week. The number of floors in each community or building is different, and the number of frame advertisements is generally different. The quantity is 50 yuan, and a budget of several thousand or tens of thousands can be used.
Frame advertising is suitable for placing a single advertising screen. You only need to make a picture of the corresponding size. It is currently the most mainstream elevator. The advertising form is relatively simple to produce. Moreover, during the advertising period, this advertising space has only one advertising screen. In other words, if there is only this advertising space in the car, people taking the elevator will only see our family. This is the uniqueness of elevator frame advertising.
Elevator video advertising is a form of advertising that can play video and sound, making the video advertising more vivid and impre ssive. The investment cycle is also one week, and the price of a single advertising space is cheaper than that of frame ads.
The production of video ads requires planning the content to be played, and then recording the video, and the video is generally 15 seconds long. The disadvantage of video advertising is that each advertising space can play multiple ads, which are displayed in a carousel, and residents may not be able to see the ads when taking the elevator.