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In the summer of 2020, the street stall economy burst onto the topic list. I followed the trend and set up a stall to buy some gadgets, and earned 1k in 15 days. Although I don’t make much money, I can still sum up some experiences to share in the process. I hope it can help you when you are pre paring to set up a stall.
The stall is called selling cuteness Select productsThe first thing is to determine what you want to sell. If it is not a first-hand source, you need to follow me If you buy from 1688, my experience is:
1. Choose novel products.
Consumption at street stalls is almost always impulse consumption, and the more novel it is, the more attractive it is.
There were still people buying the bubble machines in early June. By July, the bubble machines had almost completely lost their popularity, and no one was interested in the bubble machines that were put up together.
I was one of the first people to sell mosquito repellent bracelets at the night market. I bought 10 of them on my first try and sold 7 on the first day. Then I entered 30 more, but I didn’t go to the stall for a week because of something else. When I went back, mosquito repellent bracelets were very common, and the advantages of my product were weakened.
2. Choose products with large profit margins.
Take the bubble machine as an example. When it is in hot sale, it is basically priced at 14, and usually sells for 25. The profit does not reach 100%, and the advantage of a street stall is lost.
I always buy mosquito repellent bracelets for 2 yuan, and the average transaction price is 10 yuan. This kind of single product has a low price, and even though the profit is not high, I am still very happy when I think about the profit margin.
Similar items include night lights, sunscreen ice sleeves, pinch music, large intestine hair bands, and Douyin little yellow ducks
3. Choose products that glow.
Things that light up at night are really attractive. Children’s eyes will go straight when they see the night light, and then parents will pay for it.
If the product does not emit light, then buy a light string. I bought my light string from Taobao. For small quantities of single products, it is more cost-effective to order from Taobao than 1688.
Site selectionChoose an area with a strong consumer atmosphere.
I have placed it in three places, the lakeside in the park, the open space next to shopping mall A, and the night market planned by shopping mall B.
There are many people walking by the lake, but everyone’s expectation of the park is not a place for consumption, so the daily turnover is basically only about 50 yuan.
In the beginning, people set up stalls in the open space next to shopping mall A. Seven mosquito repellent bracelets were sold here a day. However, because they were set up freely, they had to reserve a spot early. Later, they started to Charges apply, only been there once.
I have been to the night market planned by Shopping Mall B the most, and it lasted for 9 days. The pictures of the stalls above were taken here. The consumption level of shopping mall B can probably be compared to Wanda Joy City. There are many restaurants in the mall, and the Haidilao restaurant upstairs costs over 100 yuan per person. If you go out and buy a toy for more than ten yuan, no one will think it is expensive. There are also many residences nearby, and many people take their children for a walk after dinner. The average turnover can reach 100+. In addition, the mall provides lighting, tables, and tents, so even if it charges a management fee of 10 yuan a day, I still think this is the best location.
Pricing1. Pricing based on location selection.
When setting up a stall by the lake, mosquito repellent bracelets cost 10 yuan. Unless the children particularly want it, it is generally not easy to set a price and make a deal. I priced the mosquito repellent bracelets at 12 a piece and 20 for two at the B mall night market. Almost no one counter-priced them because the spending power of B mall is higher.
2. Set a combination price to deal with counteroffers.
If you want it cheaper, buy two. Ice sleeves cost 10 yuan a pair and 18 yuan for two pairs; large intestine hair ties cost 5 yuan each and 8 yuan for two, and mosquito repellent bracelets cost 12 yuan each and cost 20 yuan each. This eliminates people trying to make counteroffers and turns over money faster. If you meet someone who only wants to buy one but still insists on making a counter-offer, give something small as a gift. I usually give Nie Nie Le, which costs less than 30 cents.
3. Refuse gently when you meet someone who makes a counter-offer
At the beginning, if you don’t have enough experience in setting up a stall, you will get angry when someone makes a counter-offer. If you refuse too forcefully, people will not buy it. . You must refuse, and you must look at the other person sincerely and say: My price is really low, there is nothing cheaper than me on the whole street.
Time ArrangementOnly arrange peak times.
If you are like me and just want to have fun and earn some pocket money, don’t set it up for too long, otherwise you will not have the energy to go to work the next day.
The target group of my stall is mainly children. I usually leave the stall at 7 o'clock and close it at 9 o'clock. After 9 o'clock, the children all go home, so there is little point in spending more. Even with the transportation time, it takes more than three hours to set up a stall, which is still quite tiring. Set up stalls within your own capabilities and do not affect your normal life.
Some details1. The idea of using iPad to make light signs is great. You can find related applications by searching for light signs in the AppStore
2. My boyfriend and I set up a stall together. This can be regarded as a way for couples to get along.
3. Don’t worry if business is bad one day, because you may pick up money on the way home.
4. It is easier to close a deal if you sell something you like.
5. If there is a tendency of rain, don’t set up a stall. Even if it doesn’t rain, no one will go out.
SummarySetting up a stall may seem simple, but running it well is not much easier than opening a store. And running a stall regularly requires a relatively large investment in time and energy. Therefore, people like me who are interested in ticket stalls should not regard setting up stalls as a means of making money. Treat setting up a stall as an experience, a social interaction, and a market observation, and the process will be much easier and happier.
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