Original picture of a billboard falling in Kunming

Through 58.com, the reporter found an advertising company located in Biji Mingcheng that specializes in selling advertising space in residential areas.

A female manager of the company surnamed Cheng said that the company has advertising spaces in 80% of residential areas in the city and is rich in resources. The company mainly acts as an agent for residential elevator advertising business, that is: the lower half of the elevator safety instructions notice board and the pure print advertisements on the three walls of the car. The locations and prices are different. For example: advertising on the second half of the elevator safety instructions costs 80-120 yuan/month; pure print advertising costs 200-500 yuan/month.

The reporter took the advertising space in the elevator car frame of a certain community as an example and estimated the conservative price of 200 yuan/month/block for the property management to buy out the interior of an elevator. If three billboards are installed, the annual income will be about 7,200 yuan. In a high-rise community, each unit building is equipped with at least two elevators. The annual income of a residential area with 10 units is: 7200210 = 144000 yuan. This is only the single cost of advertising space in the elevator, and does not include the cost of advertising space in other public areas such as light boxes and expre ss cabinets in public areas of the community.

Among the owners of five communities interviewed by the reporter, 90% said they were unclear about the advertising revenue and whereabouts of the community. In the community visited by the reporter, there was a light box advertising a plastic surgery hospital at the entrance of the community, a huge advertisement for a supermarket was posted on the elevator door, and there were three advertisements hanging in the elevator, covering catering, insurance, financial management, property sales, etc. . If you calculate the accounts one by one, I'm afraid it's not a small sum.

When the reporter interviewed property companies in some communities in the city, they found that many property companies found it difficult to explain the specific use of the money, but they all said that all the income was used. Among the daily management expenses of the community; some property companies stated that the revenue from advertising in the community is authorized by the property owners committee to manage and use it on their behalf, and not all of it belongs to the owners.

An executive of a well-known property company said that in fact, community advertising revenue is very small, does not account for a large proportion of the property company's income, and is not as high as rumored. According to him, even if some communities do not have a property owners committee, the property company will publicize the income from advertising spaces. This part of the cost generally offsets the maintenance and repair of public facilities in the community, as well as the purchase of flowers and trees.

Through investigation, the reporter found that the public benefits that the owners want to strive for are far more than the revenue from advertising spaces in the community, but also include the revenue from parking spaces in the community’s public areas, the revenue from rented stalls in the community’s public areas, and the use of public facilities such as Income from activity venues, clubs, and swimming pools, part of communication operation and management fees; compensation for damage to public facilities in the community; income from property management houses, etc.

According to Article 55 of the "Property Management Regulations" promulgated by the State Council in October 2007, those who use shared parts of the property and shared facilities and equipment for business operations must obtain the relevant owner's permission from the relevant owners. After obtaining the consent of the owners' meeting and the property service company, the relevant procedures shall be handled in accordance with the regulations. The income earned by the owners should be mainly used to supplement special maintenance funds, and can also be used according to the decision of the owners' meeting.

The reason why the rights and interests of owners cannot be protected is that on the one hand, most communities have not established owners' committees, and it is difficult to convene owners' meetings; on the other hand, the main body of law enforcement is not clear. Some owners believe, "Litigation against the property owner in the name of the owner? The total amount of advertising revenue seems large, but it is only a small amount when allocated to individuals. The cost of defending rights is too high and not cost-effective."

Mr. Zhao, an industry insider, analyzed that there are four main reasons why Kunming’s current unclear residential advertising revenue and expenditures are unclear. First of all, there is a lack of relevant institutional supervision within property management companies. Concealing advertising revenue and not informing owners has gradually become a "hidden rule" in the property management industry. Secondly, the owners committee was not established in time and performed its functions insufficiently. Furthermore, the current property management industry lacks specialized administrative departments, resulting in irregular supervision and management. In addition, some community owners have weak legal awareness and believe that as long as their own interests are not harmed, they have an indifferent attitude, which objectively encourages property companies to conceal advertising income from the community.

The main reason for the fall of billboards in Kunming is the long-term lack of maintenance and inspection, which leads to the aging of the billboard structure, material decay and loose fixings.
First of all, billboards exposed for a long time will be affected by the natural environment, such as wind, rain, sun, etc. These factors will accelerate the aging of billboard materials. Metal materials, in particular, are susceptible to corrosion, while wooden or plastic materials may become embrittled due to UV exposure. If these aging materials are not replaced or repaired in a timely manner, their load-bearing capacity will be significantly reduced, thereby increasing the risk of falling.
Secondly, the fixed parts of billboards, such as screws, solder joints, etc., may also become loose or damaged due to the passage of time and the influence of weather. If the billboard is not installed in strict accordance with the standards, or if substandard quality fixings are used, these problems will gradually be exposed over time, eventually leading to a threat to the stability of the billboard.
Furthermore, lack of regular inspection and maintenance is also an important reason for billboards to fall. Some billboards receive little or no maintenance and inspection after installation, which pre vents potential safety hazards from being discovered and dealt with in a timely manner. For example, if the support structure of a billboard develops cracks or rust and is not repaired in time, the billboard can easily fall due to strong winds or other external forces.
To sum up, the main reason why Kunming billboards fall is the long-term lack of necessary maintenance and inspection, which leads to the aging and damage of billboard materials and structures. In order to pre vent similar accidents from happening, relevant departments should strengthen the supervision of billboards to ensure their installation quality, and conduct regular safety inspections and maintenance. In addition, the public should also increase their safety awareness and avoid staying near billboards for long periods of time to pre vent accidents.

The places where advertising signs are made in Kunming are mainly concentrated in advertising production companies or professional sign making shops.
Kunming, as the capital of Yunnan Province, is a city with relatively rapid economic development, and the advertising industry is also booming. In this city, you can find many professional advertising production companies that provide one-stop advertising signage design, production and installation services. These companies usually have advanced production equipment and professional design teams, and can customize personalized advertising signs according to customer needs.
For example, an advertising company located in the center of Kunming provides various types of advertising signage production services. Whether it is a large outdoor billboard or a small indoor sign, they can design and produce it according to the customer's specific requirements. Such companies often have rich industry experience and innovative design concepts, which can ensure the best visual and publicity effects of advertising signs.
In addition to professional advertising companies, Kunming also has some small signage production shops. These shops may be small, but they also have considerable craftsmanship and experience in signage production. They usually focus more on traditional handicraft production and can provide customers with more detailed and unique advertising signs. Whether it is a large company or a small shop, Kunming's advertising signage production industry has shown a diversified and professional development trend, meeting the needs of different customers.
In general, there are many places in Kunming where advertising signs can be produced, and customers can choose the appropriate manufacturer or store based on their needs and budget. Whether you are a large advertising agency or a small production shop, you can find an advertising signage solution that suits you in this vibrant city.