Billboard lighting effect at night
The types of billboards are as follows:
1. Street sign advertising
Street sign advertising is mainly set up in The better the location in the downtown area, the more pedestrians there will be, so the effect of the advertisement will be stronger. Therefore, the specific environment of street signs is the road, and its objects are pedestrians in motion. Therefore, street sign images mostly appear in the form of pictures and texts. The images are eye-catching and the text is concise, making it easy for people to understand at a glance, and it has a visual effect of capturing impre ssions quickly.
It has a strong three-dimensional effect, reproduces the charm of the product, is most effective in establishing the urban image of the product (brand), and is easy to post and replace. The material used is light cloth, which has functions such as waterproof and sun protection.
2. Neon signboards
Neon lights originated in France. The diameter of the lamp body glass tube used at that time was 45 mm. The glass tube was first bent into the required words or patterns, and then a transformer with a voltage of more than 10,000 volts was used to supply power to make it glow. Neon lights are the beautician of the city. Whenever night falls and the lights first come on, the colorful neon lights make the city extraordinarily beautiful. They are generally installed in bustling downtown areas to promote advertisements and embellish the beautification of the city.
3. Large light boxes
Placed in advertising locations such as building exterior walls, roofs or podiums, they serve as colorful billboards during the day and light up at night It becomes a light box advertisement with "internal lighting". Light box advertising lighting effects are better, but maintenance is more difficult than spotlight billboards, and the lamps used are more susceptible to wear and tear.
4. High-speed anti-aircraft gun billboards
High-speed anti-aircraft gun billboards are an advertising medium that targets mobile audiences. They are mostly placed on both sides of the highway. Show signs to passengers and drivers. The material used is light cloth, which has functions such as waterproof and sun protection.
5. Bus stop shelter advertising
When people are waiting for the bus, passing through the platform passage and driving, because they have free time, people will naturally be attracted by the bus stop. You will be attracted by the various advertising content within the website, so that you can pay attention to things that may be of interest at other times and other places. Therefore, compared with other outdoor advertising, it has higher attention and naturally has a higher recall rate. Bus stop shelter advertisements are mostly used in bus stop materials for advertising effects such as light box cloth, digital silk screen printing, and light sheets.
Extended information:
Rules
1. The downstream process orders products according to the accurate quantity written on the billboard.
2. The upstream process produces products according to the exact quantity and order written on the billboard.
3. If you don’t see the billboard, you won’t produce or transport the product.
4. All parts and materials must be accompanied by billboards.
5. Never send defective or incorrect products to the next production station.
6. Be very careful when reducing the number of each billboard to avoid some inventory shortage problems.
Reference: Baidu Encyclopedia-Billboard
Spotlight billboards: billboards equipped with spotlights or other lighting equipment, which have good lighting effects at night. Can clearly display advertising information.
Neon billboards: Neon tubes are bent into text or patterns, colorful, and can be electronically controlled to increase dynamic effects and have strong visual impact at night.
Single-pillar billboards: billboards set up on special support columns. They are often found beside highways and face dense traffic and people.
Large-scale light box billboards: Placed on the exterior walls, roofs or podiums of buildings, they serve as colorful advertisements during the day and light up at night to become internally lit light boxes.
[By location]
Wharf advertising: billboards set up within the wharf, including big signs inside and outside the station, and light cloths on the bridges, etc.
Bus shelter billboards: outdoor media installed in bus shelters, with light boxes as the main form of expre ssion, mainly targeting mass consumer products.
Subway advertising: Advertisements set up within the subway range come in various forms, characterized by concentrated traffic and high attention.
Bus advertising: Use buses as mobile media to display advertisements through full-body painting and banner hanging boards.
Airport advertising: billboards set up around and inside the airport. The target audience is higher-level passengers.
Train station advertisements: Advertisements set up within the railway station, with passengers coming and going as the main target group.
Venue advertising: Advertising placed around stadiums or large gathering venues to deliver information through live audiences and television broadcasts.
Inflatable shaped advertisements: used for product promotion and publicity, with unique shapes, bright colors and strong visual impact.
Road sign advertising: signage at public facilities or store locations, and space can be reserved for advertising promotion.
[By road]
Sidewalk billboards: billboards set up on both sides of the sidewalk so that pedestrians can clearly see the advertising information.
Telephone booth billboards: Set up in densely populated areas or public places, where passers-by have a high chance of contact, so they need to be kept clean and advertising effective.
Advertisement in the newspaper column: Advertising positions are opened in the newspaper column, which have the same properties as sidewalk advertisements.
Hanging advertisements: placed in front of hotels and on telephone poles on both sides of the highway, in the form of light box advertisements, road flags, etc.
Road flag advertising: Hang on lampposts on both sides of the street to create an event atmosphere and expand the exposure of corporate logos and event themes.
[Other single media]
Wall advertising: outdoor advertising posted on the exterior walls of buildings, using the walls to post large posters, posters, calligraphy and paintings, etc.
Three-sided advertising: One of the more expensive outdoor advertising devices, it displays different advertising images through the rotation of three-sided prisms.
Unlit billboards: Billboards without lighting equipment are gradually being eliminated with the development of outdoor media forms.
Electronic screen advertising: a novel outdoor advertising media that displays changing graphics and text through computer control.
[Advantages of outdoor advertising]
1. High arrival rate
2. Strong selectivity
3. Strong visual impact
4. Rich forms of expre ssion
5. Simple content
6. Long release period
7. Low cost per thousand people
8. More acceptable