What laws and regulations do highway billboards comply with?

According to relevant national highway regulations, the right to operate advertising on toll roads should belong to the unit with road property rights. The billboards you mentioned on the highway need to be approved by the highway company. According to national regulations, highways The road property protection range is 30 meters outward along the roadside. However, in practice, the road traffic regulations of various provinces generally have other provisions on this distance. For example, some provinces stipulate that the distance of national trunk roads is 50 meters, and that of general highways is 30 meters. . We usually call highway billboards a single column. The layout size is generally 18 meters * 6 meters. The construction cost, taking the total height of 21 meters as an example, the cost of building a single column is between 100,000 and 120,000. This price Interval fluctuations mainly depend on the materials you use.
In addition, billboards 30 meters away have appeared on many highways. The specific situation in Haizhongling is different in each province. From a legal point of view, these billboards are illegal advertisements, but according to The national public road regulations are not within the scope of highway property, so there is a lot of controversy. This type of advertising space does not need to be approved by the highway because it occupies farmers' land, so it only needs to be negotiated with the farmers.
At pre sent, highway advertising is less risky than urban outdoor advertising. Urban outdoor advertising is currently being demolished at every turn, and the operating pre ssure, costs, and risks are all very high. It is relatively high-speed and relatively safe. The specific operation depends on whether there are some powerful companies in your local area.

Putting up billboards on the edge of the highway requires approval from the local road administration department and then filing with the industrial and commercial department.

According to Article 54 of the Highway Law of the People's Republic of China, no unit or individual may set up signs other than highway signs within the scope of highway land without the approval of the transportation department of the local people's government at or above the county level. .

"Outdoor Advertising Registration Management Regulations" Outdoor advertising publishing units applying for outdoor advertising publishing registration should submit the following application materials:

(1) "Outdoor Advertising Registration Application Form".

(2) The business license of the outdoor advertising publishing unit and the advertiser or a business qualification certificate with equivalent legal effect.

(3) Certificate of right to use the venue or facility where outdoor advertising is posted. Including property rights certificate, usage agreement, etc. of the site or facility.

(4) Outdoor advertising samples.

(5) Other documents required to be submitted by laws, regulations and the State Administration for Industry and Commerce.

Those who are entrusted to publish outdoor advertisements shall submit the entrustment contract for the publication of outdoor advertisements signed with the entrusting party, the entrusting party's business license or a business qualification certification document with equivalent legal effect. If advertising forms, venues, facilities, etc. are used for outdoor advertising and require approval from relevant government departments in accordance with national or local government regulations, approval documents from the relevant departments must be submitted. To publish advertisements that require approval according to laws, regulations and rules, relevant approval documents must be submitted.

Extended information:

Article 41 of the "Advertising Law of the People's Republic of China" The local people's government at or above the county level shall organize relevant departments Strengthen the supervision and management of outdoor advertisements using outdoor places, spaces, facilities, etc., and formulate plans and safety requirements for outdoor advertisements. The management measures for outdoor advertising are stipulated by local regulations and local government regulations.

Article 42 No outdoor advertisements shall be set up under any of the following circumstances:

(1) Using traffic safety facilities and traffic signs;

(2) Affecting the use of municipal public facilities, traffic safety facilities, traffic signs, fire protection facilities, and fire safety signs;

(3) Impeding production or people’s lives, and damaging the appearance of the city;

(4) Set up in construction control zones of state agencies, cultural relics protection units, scenic spots, etc., or in areas where outdoor advertising is prohibited by local people's governments at or above the county level.

Reference source: Baidu Encyclopedia - Outdoor Advertising Registration and Management Regulations

Reference source: Baidu Encyclopedia - Advertising Law of the People's Republic of China

Legal analysis: When setting up billboards on the roadside, there are the following situations:

1. When setting up billboards on the roadside, It is planned uniformly by the transportation department of the Provincial People's Government, and its design and construction must be approved by the provincial highway management agency.

According to national regulations, 30 meters outward along the roadside of the highway is the road property protection range, but in practice , the road traffic regulations of various provinces generally have other provisions on this distance. For example, some provinces stipulate that the distance of national trunk roads is 50 meters, and that of general highways is 30 meters.

2. Put up billboards on the side of the road, and the road administration , greening, urban management and other departments will coordinate the management and handle relevant procedures.

Legal basis: Article 3 of the "Advertising Law of the People's Republic of China" Advertisements should be true and legal, expre ss advertising content in a healthy form, and comply with the requirements of building socialist spiritual civilization and promoting the excellent traditional culture of the Chinese nation. .