电梯广告的推广

The secret weapon of elevator advertising: creating marketing hits

Instructor Peng Xiaodong in the advertising industry knows very well that the difference between advertising effect and team profit The key to improvement lies in pre cise strategy and professional execution. In the blue ocean of elevator advertising, if you want to stand out, the following points are indispensable practical guides:

1. Refining creativity and grabbing attention
During the golden moment of the elevator’s brief stop, advertising creative must be concise and powerful. Whether it is a dynamic video or a static image, it is necessary to ensure that the core message is conveyed in a short period of time, such as Liby advertising, which wins memory by highlighting the leadership position.

2. Differentiated advertising and following the trend
In an era of excess information, advertising needs to be strategic. Grasp the rules of the off-peak and peak seasons and make targeted investments to ensure that every investment generates maximum benefits.

3. Brand detonation, identify selling points
Use the high arrival rate of elevator advertising to highlight the brand's differentiated selling points, guide the target audience to have purchasing desire, and realize the brand rapid dissemination and increased awareness.

4. Target positioning and accurate delivery
Clear the target audience of the advertisement and choose the elevator scene that matches it to ensure that the information reaches the core users directly and improve the effectiveness of the advertisement. Reach rate.

5. Content strategy, directly touching people's hearts
Whether it is dynamic video or static design, the content must be focused and provide easy to understand and remember points, so that advertising becomes consumption daily conversations.

6. The power of sound and the charm of interaction
Use sound to convey information, enhance interactivity, stimulate user participation through rebates and rewards, and enhance the appeal of advertising. power and influence.

In the course taught by instructor Peng Xiaodong, he deeply analyzed the importance of sound, path, timing, location and other elements in elevator advertising, and emphasized the importance of continuous optimization and professional training. Importance of advertisers and industry.

The advantages of elevator advertising are its mandatory, high reach rate and cost-effectiveness, especially in 2023. Instructor Peng Xiaodong’s I Forum will provide free course gifts to provide advertising Media companies provide valuable consulting services.

Practical Rules
-The first step: Determine the target consumer group and find the right delivery touch points.
-Step 2: The idea is concise, the information is easy to understand, and the short display space of the elevator is used well.
-Step 3: Pay attention to sound and information transmission to ensure it is clear and easy to remember.
-Step 4: The brand slogan and visual effects should be eye-catching, and the QR code should be used appropriately.
-Step 5: Plan smartly and respond flexibly to market changes.
-Step 6: Monitor the effect and make real-time adjustments to ensure maximum return on investment.

Through the above strategies, elevator advertising can not only increase sales, but also shape brand image. The guidance of instructor Peng Xiaodong undoubtedly provides valuable practical guidance for advertisers. Grasp these key points, and your advertising may become a real marketing killer!

Community elevator advertising is a very effective form of advertising that can cover most groups of community residents and is one of the important channels for corporate publicity and promotion. The following are the specific steps and pre cautions for community elevator advertising.

Choose an elevator advertising platform

First of all, you need to choose a reliable elevator advertising platform, such as an elevator advertising platform like "Jianghuayi". These platforms can provide you with elevator advertising media resources and provide you with professional advertising services.

Determine the advertising area and time period

You need to determine the area and time period for your elevator advertising, such as choosing to place ads in a certain community in a certain city during the day or night Advertising during specific periods of time. It should be noted that community elevator advertisements are generally placed during peak hours when residents enter and exit the elevator, in order to better cover the target audience.

Develop advertising design and content

It is very important to formulate the design and content of elevator advertising. Producing advertising design and content that attracts the attention of the target audience is an important factor in attracting potential customers. You can choose to produce elevator advertisements in the form of pictures, animations or videos. At the same time, you need to pay attention to the content of the advertisement and the layout of the text and pictures to make the advertisement more clear, easy to read and attractive.

Determine the advertising delivery method and delivery cycle

You need to choose the appropriate advertising delivery method and delivery cycle according to the specific regulations and requirements of the elevator advertising platform. Generally speaking, advertising delivery methods include daily billing, weekly billing, monthly billing, etc. You need to choose the delivery method that best suits your advertising budget and publicity goals.

Review the advertising content and sign the contract

After the advertising design and content production are completed, you need to submit the advertising content to the elevator advertising platform and review it. If approved, you need to sign an advertising contract with the advertising platform and pay advertising fees in accordance with the terms of the contract.

Carry out advertising placement and monitoring

Once the advertising contract is signed, you need to provide advertising materials and delivery plans to the elevator advertising platform, and then wait for the advertising delivery to start. During the advertising process, you need to monitor the advertising effect in a timely manner and collect advertising data and feedback information in order to optimize advertising creativity and delivery effects.

It should be noted that the placement of community elevator advertisements needs to comply with relevant laws and regulations, such as obtaining licenses and approvals from relevant departments and complying with elevator-related safety requirements and regulations. At the same time, you need to choose the appropriate advertising time and area, create advertising design and content that attracts the target audience, and choose a reliable elevator advertising platform and professional advertising services to obtain the best advertising effect.