The design points of billboards mainly include the following aspects:
Highlight the brand: When designing billboards, you must Clear understanding of the brand and highlight the sense of belonging to the brand to enhance brand awareness and impre ssion.
Color selection: Color is an important factor in billboard design. Bright colors and contrast can enhance the appeal of advertisements and deepen the audience's memory of the brand.
Simple and clear: The billboard design should be concise and clear, avoiding complex designs to facilitate the audience to quickly understand and accept the advertising message.
Prominent characters: In billboard design, characters should become the visual focus. Compared with other elements, characters tend to attract the audience's attention and appeal more.
Font size: If the billboard is close to the audience, the font can be moderate; if the billboard is far away from the audience, the font should be set larger to make it easier for the audience to see clearly.
Unique creativity: You can appropriately add creative elements to the billboard design, but it should not be too advanced to avoid being difficult for the audience to understand.
Clear reminder: billboards should be designed to be highly suggestive, with images as the mainstay and text as the auxiliary. Use simple and lively text, avoid lengthy words, and try to use short text to clearly expre ss the theme of the advertisement.
Single theme: An advertisement can only have one theme. The meaning of the advertisement should be clearly expre ssed through a combination of text and images, and data should not be listed as much as possible.
Regular font: The font should be as regular as possible, and try not to use niche fonts such as artistic fonts or "Mars" fonts, so that the audience can understand and know the advertising content in the shortest possible time.
In the design, attention should be paid to the application of the above points. At the same time, the overall design must be in line with the brand image and audience group, and be attractive and visually impactful.
How to create fonts on billboards in PS. 1. Open the ps file and execute menu→File/New Layer→Information Edit→Information Edit→Information Edit. 2. Double-click the logo to display the layer style dialog box. 3. Create a new blank layer on the left side of the logo, use the Rectangular Marquee Tool to select a rectangular marquee, draw a rectangle, and move the selected rectangular marquee to the right side of the file. 4. Draw a rectangle on the right side of the logo, select the rectangular marquee tool, click the thumbnail on the left, then zoom in the pop-up dialog box, select the rectangular marquee, click Select, and then click the Delete option on the right. 5. Draw a rectangle on the right side of the logo, select the rectangular marquee tool, click on the thumbnail on the right, and then zoom in the pop-up dialog box. Select the rectangular marquee and click to select the zoom option, and then. 6. After filling in the text under the logo, click Save. 7) Insert a 12px rectangle under the logo and use the stroke tool to reach it. 6. After inserting text below the logo.
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