Subway billboard material

I don’t know when Internet celebrity has become a bad word, because many people have become unlimited in order to become Internet celebrities, using various methods There are ways to attract attention, even in some unethical ways. No matter what you do, you must first pay attention to your civilized qualities and do not treat public places as your own. On the Shanghai subway, a woman was detained for posing in her underwear. This result can play a role It is a good warning, it cannot have no lower limit, and the consequences must be considered.

There are people coming and going on the subway, and there are all kinds of people, and there are even many children and girls in their twenties, wearing only underwear. , they took pictures in public places on the subway, and also performed some unsightly movements. This scene really did not feel any beauty, and was even a bit eye-catching. It is understood that these people were shooting underwear. Advertisement, but the occasion chosen is really a bit subtle. After all, such indecent outfits and actions really shouldn't appear in such an occasion.

Now Shanghai also has epidemic pre vention requirements. Passengers must wear masks when entering the station. This passenger was not given a mask in order to take a photo. First of all, this His behavior has already failed to comply with pre vention and control, and later he also caused everyone's discomfort because of his overly revealing clothing. It is not good for children to see such a scene. Now, even if it is to shoot some promotional advertisements, they should go Some places with fewer people or renting studios are not suitable for shooting this kind of underwear show in places like the subway. You must consider other people's feelings before doing anything.

In the video circulating on the Internet, you can see a woman wearing underwear and posing in various poses, and there is also a male photographer. They took pictures of them, and there was a fellow traveler beside them. All three of them were placed under administrative detention because they did not wear masks in accordance with the regulations. This kind of disheveled situation also disturbed public order and affected other people's rides. Experience, I have been suspected of disturbing order in public places. I hope everyone can regret it.

1. Banner advertising
The earliest form of online advertising. They are image files created in GIF, JPG and other formats. They are positioned in web pages and are mostly used to expre ss advertising content. At the same time, languages ​​such as Java can also be used to make them interactive, and plug-in tools such as Shockwave can be used to enhance expre ssion. Banner ads are also known as "banner ads". The most commonly used ad size is 486×60 (or 80) pixels. They are positioned on web pages and are mostly used to expre ss advertising content.
2. Text link advertising
Text link advertising is the least disruptive but most effective form of online advertising. The entire online advertising world is looking for new broadband advertising formats, and sometimes the simplest formats that require the least bandwidth work best.
3. Native information flow
Information flow is the content arranged side by side from top to bottom like a waterfall, and advertisements with the same form as the information content are inserted into the information flow. This form is information flow advertising.
4. Interstitial advertising
A common form of mobile advertising, which has a strong visual impact and is one of the mainstream advertising forms on mobile advertising platforms. Pops up in half-screen or full-screen mode when the app is opened, paused, or exited.
5. Short video advertisements
Short video advertisements refer to advertisements carried by short videos, which can appear in social apps, short video apps, news apps and other applications.
Each advertising form faces different audiences and has different advertising effects. When advertising, advertisers should choose the appropriate advertising form based on their own brand products and company advertising budget. , striving to maximize the advertising effect.

Carrying out urban cultural promotion activities is of positive significance to enhance citizens’ understanding of Shanghai, enhance tourists’ travel experience, showcase Shanghai’s cultural landscape to the world, and shape a good image of Shanghai. If I were to organize this For this event, my working ideas are as follows:
First, do pre liminary research. On the one hand, through door-to-door visits to cultural departments and tourism management departments, they learn about Shanghai’s urban culture and record in detail Shanghai’s local writers and masterpieces, local historical buildings, urban development processes, etc. On the other hand, communicate with the staff of the subway company through phone calls or discussions to understand the specific issues that need to be paid attention to in subway promotion cooperation, such as the length of broadcast promotion, the size of customized advertisements, and how many locations are available for promotion. In addition, an online questionnaire will be used to investigate the publicity forms that the public likes to see, so that they know what they are aware of.
Second, collect materials needed for publicity. We publish a solicitation announcement through the unit's "two micro terminals and one terminal" and explain the requirements for comics, public service announcements, and text writing required for publicity. We will pay a certain amount of remuneration for the selected works and call on capable people to participate in urban culture. In the process of producing promotional materials.
Third, carry out publicity work. The outstanding works collected will be integrated and a compre hensive cultural promotion will be carried out in the Shanghai Metro. First, the small cartoons and sketches collected are printed on the subway tickets, turning the tickets into mobile promotional pages. People can learn about some of Shanghai's famous attractions and famous writers through the small tickets. Second, the collected short and excellent radio works will be played in the carriages, such as giving a brief introduction to the location of the upcoming station, or explaining the revolutionary history of Shanghai to the masses through "Today in History". Third, the collected beautiful words will be sorted out and put on the promotional screens in the carriages and the billboards on the walls of the subway stations, so that everyone can understand the customs and customs of Shanghai through the beautiful words. Fourth, create distinctive cultural platforms and carriages, such as platforms with themes of Confucian temples and alleys, and create some celebrity-themed carriages such as Zhang Ailing's carriage, with some Republic of China-style display boards painted on the carriages, on which Zhang Ailing's life, masterpieces and famous quotations can be written. etc. Considering that Shanghai is an international metropolis, all promotional content can be written in Chinese and English. In addition to Mandarin and English, the radio broadcast can also add Shanghai dialect for trilingual broadcast, allowing the public to fully understand the city of Shanghai while riding the subway. culture.
Fourth, consolidate the effectiveness of publicity. After the publicity campaign is launched, it is necessary to understand the effectiveness of the publicity online and offline, change the content of the publicity regularly, constantly solicit suggestions from the masses, and work together to promote Shanghai culture to the outside world.
Comments: This question is a publicity question, but the given publicity location is relatively single. This requires students to pay attention to further enrichment and expansion of the content, and pay attention to combining the characteristics of subway publicity to expand A highly feasible and innovative publicity campaign.