Elevator advertising renderings

Let’s start with an example.

The picture above shows that during the National Day in 2018, Ant Communication’s customer One Cup of Diamonds launched an afternoon tea set of RMB 8.8. Scan the QR code to get the coupon. It is only available for dine-in meals. A product that normally costs 41 yuan is sold for less than 10 yuan.

In 7 days, this elevator advertisement attracted 76 QR code scans to collect coupons. (Due to platform restrictions, I took out the QR code)
It’s not about blindly discounting, but using discounts to attract customers to the store, and then using other products with high customer unit prices to increase profits.

The picture below shows the elevator advertisement of Lu Jinzhi, another client of Ant Communication, at the end of 2018. In the past week, more than 60 code scans were scanned, and statistics are still being collected.

In the past 10 days, the number of code scans has exceeded 100, which means that the average number of people visiting the store every day has increased by 10.

Through these two successful cases, guess what they have in common point?

1. Elevator advertisements are all based on geographical location attributes (i.e. LBS). Elevator advertisements are placed in buildings within 1KM from the store.

2. The contents of the posters are all hits. Beverage shops use low-price discounts to create popular products (to attract customers to the store, and then use other high-priced products to increase profits), while cake shops use exquisite pictures to create popular products. This involves a secret of marketing-hot products. power.

First of all, elevator advertising is a medium, an offline traffic depre ssion underestimated by many small merchants, but big brands have already devoted themselves to elevator advertising.

The respondent combined the location of his store and the nature of his services to choose a property within 2KM for sale.

If there is no physical store, it still depends on the nature of the product or service. For example, if you want to make financial products in Shenzhen, which district is better to invest in? The answer is Nanshan. (Nanshan has been the district with the highest average salary in Shenzhen for several years. It has concentrated financial, IT and Internet talents, with both spending power and knowledge of financial products.) If it is an educational product, Futian is the first choice. (Futian is home to many well-established primary and secondary schools in Shenzhen, and housing in nearby school districts is already sky-high. It also has both spending power and an awareness and atmosphere that values ​​education).

Secondly, after deciding where to invest, the next step is the time period. In the early stage of opening the store, of course, elevator advertising is needed to warm up the store in advance, and cooperate with strong discounts to attract customer flow first. Only when people come will there be fun. Sing.

Again, many small merchants consider price issues when launching products. What should they do if they don’t have so much budget?

There is also knowledge about the placement of elevator advertisements. It is generally recommended that customers with limited budgets can place one advertising space in each unit instead of placing multiple advertising spaces in the same unit. Basically, the crowds in a unit are highly overlapping. , so that your advertisement can cover the entire community.

In addition, should I vote in the lobby or in the elevator?

In fact, each has its own advantages and disadvantages. More people are waiting in the lobby and the coverage is wider; the memory time in the elevator is longer, you can always see up and down, and high-intensity exposure.

In fact, there is really a lot to share about elevator advertising.

After choosing a good medium, how should your advertising content be designed to attract customers the most? How to monitor the effectiveness of elevator advertising? These are all worth sharing.

Hope the above is helpful to you.

Ant Communication is an advertisement that everyone can afford.