家政门店广告牌模板
1. First of all, the content of a housekeeping and cleaning poster can be written as "the morning light fills the earth and cleans thousands of homes" .
2. Secondly, you can write that with the rising sun, cleaning will bring you warmth and neatness every day.
3. Finally, you can write about sending comfort to every corner of your home.
How to advertise for housekeeping?Method/Steps
1/6 step-by-step reading
Shape the image. Opening the market requires the company's own strength, improving the professional level of housekeeping, and creating a professional housekeeping company image. A certain level of professionalism must be maintained from management to employees. The company's qualifications, strength, and scale all need to be improved and improved.
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Staff training. Provide professional training to the company's employees to improve their housekeeping service levels, improve their work abilities, and cultivate a passionate service attitude. Gain consumer recognition through professionalism. Thereby enhancing the company's image.
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Market inspection. If a new company wants to open the market, it must investigate and analyze the market environment, consumer demand and spending power. Then formulate a development plan that is in line with the market and peer competition environment, and formulate consistent service fees to meet market needs.
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Advertising. If a new company wants to open up the market, it must increase its visibility so that people can pay attention to it and attract a lot of popularity. Distribute flyers, put up posters, and hold activities offline. Promote and promote online through Weibo, public accounts, new media, etc.
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Platform cooperation. Use the Internet to promote, and stay on major relevant platforms to seek cooperation. Company-related information, service content, market demand, etc. cannot be sent out, and we are waiting for customer contact and cooperation. Enhance your reputation and publish service demand information through relevant platforms.
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Take advantage. A new company must first establish its own company image, then increase its popularity through publicity, and then win the attention of consumers through various discounts. It can develop corresponding discounts, low fees and other advantages based on the actual situation.
Quietly, do your own thing well, and with word of mouth, there will naturally be a market
There are two types of housekeeping industry, one is a physical store, and the other is a housekeeping platform.
The radiation range of physical stores is geographically limited, and the general service area is about 3-5 kilometers away. According to this characteristic, the following promotion methods can be used: 1. Offline. It can be through advertising leaflets, roll-up banners, etc. You can also send business cards to nearby factories, units, and companies. According to the attributes of the customer group, set up roll-up billboards or business cards at the entrance of the community, at the stairwell, and at the door of the home.
2, online. Meituan, Amap, 58.com and other platforms can advertise. Or move in. Open stores on Taobao and JD.com. WeChat Moments, QQ groups, public accounts, nearby people, etc.
Building a platform is mainly for the promotion of search engines. You can do SEM, SEO, information flow, and if you are building an APP, you can also do ASO, etc. As long as you have the budget, you can do a lot.
How to design promotional postersThe design methods of promotional posters are:
1. The promotional theme must be highlighted. Whether you want to attract people through the characteristics of a certain product, the attractive intensity of activities, or the lowest price, so before making a poster, the most important thing is to understand what the central idea you want to expre ss is, and then It is expre ssed on the screen through amplification, emphasis, deformation, etc.
2. There should not be too much information, just click to the end. Under normal circumstances, "promotions" will have a lot of details, but posters should not have many characters. Promotion is just a gimmick, as long as the promotional theme and discount information are highlighted. If it is a flash sale, you can highlight the time; if it is a product, you can highlight the product.
3. The layering of the picture. In order to consider different levels of content such as the theme of the screen and event details, the screen also needs to be divided into different levels.
4. Leave blank space boldly. Wherever you want others to see it most, leave white space around the primary element. There should also be white space between words. The tightness will make the letters look like a mess when viewed from a distance.
5. The picture has appeal. The purpose of every poster is to show people something. Most of these "contacts" are to call people to take action, such as coming to buy, scanning QR codes to receive prizes, etc. Unlike web design, a call to action on a poster is not simple.
6. Don’t be too naked. I saw a lot of promotional information on the website, all of which are nakedly spre ad, such as 50% off or 30% off. This is aimed at users who have needs. If users have no demand for this thing, promotional content will only arouse disgust, so viral and emotional content can only be used to attract users.
7. Consider the poster scene. The visual effect of the poster will give people a pre conceived feeling. In addition to various "programmatic" copywriting, there are also such ghostly gifs, which quickly attract people's attention.