I can say it very responsibly: the current advertising design is far inferior to the situation of the "profit making industry" in pre vious years - now Advertising design requires more effective operation - that is, we are competing to see who has the best creativity and who has the lowest cost.

I think the current advertising design industry is becoming like the creative industry, which means that the road to true “advertising design” will become narrower and narrower. For example, if a city wants to promote itself, it may have to do it through "advertising" in the past (advertising companies will naturally have many orders), but in the future it may "build landmarks, participate in more international promotion activities" and other methods to complete. Therefore, in the future, the status of "advertising design" will gradually be replaced by "marketing". ——Perhaps this is one of the reasons why Dentsu Advertising Company (No. 3 in the world) simply abolished its “Advertising Design Department” two years ago.

I hope my answer can be helpful to you.

But having said that, the Chinese advertising industry needs to be completely consistent with the world trend, and it has to be a little slower (after all, there are too many small and medium-sized advertising companies), so there is still a good development prospect for advertising design in a few years. .

First, there must be a particularly heart-warming slogan.
Most of the advertisements in tourist attractions sell one sentence. Whether it is on TV, billboards, magazines or newspapers, most of the opportunities you can leave for consumers are only the time and reading of one sentence. The time of one glance. Therefore, how does this advertising slogan reach the hearts of consumers? How do you make it memorable? Why do people have to come? That's the point.
There are two skills in making a good advertising slogan:
First, it should benefit people and make people think of it. Dali's creative "Flowers, Snow and Moon, Enjoy Dali" has doubled the number of tourists in Dali! It has been used to this day! Because it pre sents the highest value of tourism-freedom! When you see this slogan, you can immediately imagine yourself lying in the courtyard of Erhai Lake, basking in the sun and listening to the sound of the waves Can you refuse?
The second is to be highly focused and become the first. "Guilin's landscapes are the best in the world" is China's longest-used and most influential tourism image slogan. Its success lies in its high focus. Guilin has ethnic customs, history and culture, and natural landscapes, but it only sells one thing." "Landscape", I am not the most outstanding in other areas, but I am the first in landscape, and that is enough. Trying to cover everything, the result is not covering everything. This is an important reason for the failure of marketing of many tourist attractions.
Second, there must be a shocking product.
How to create stunning tourist attractions? To give a few examples, in recent years, some tourism planning companies have set off a trend of shocking landmark landscapes across the country: Lianyungang creative designed the "East China Sea Dragon Palace", creatively designed the "Chinese Sky Eye" for Tianmu Lake, and creatively designed the "China Sky Eye" for Hubei Tieshan. "The World's Largest Iron Rice Bowl", creatively designed the "Babel Tower" for Nantong City, creatively designed the "Longmen" for the Longmen Grottoes in Luoyang, creatively designed the "Floating Lingshi" Cultural and Sports Center for Lingshi County, Shanxi, and creatively designed the Qianxi Creative Designed "Jinshan Hotel", "Road to Great Men, Road to Success" for Gutian Creative in Fujian, "Oriental Sky Street" for Dongchuan District of Kunming City, and "World Music City" for Yuxi City and other projects , all are shocking landscapes creatively designed in accordance with "unexpected, reasonable, within budget, and market needs", making each project a wonder of the world! Let each project become a must-visit travel necessity for people who will not regret it!
Creating a stunning, world-class landscape with great creativity doesn’t cost much, but the effect is extremely significant! Shocking products are the pre requisite for marketing. If the product is not strong, no matter how hard you market it, it will be useless!
Third, there must be unconventional marketing techniques that do not follow the rules.
Most scenic spots are keen on doing these things: holding festivals to attract people, making movies and TV series to attract tourists People are lazy and are used to following the trend and plagiarizing. Which method should be used wherever? If you succeed, just copy other people’s stuff and use it. In fact, everyone should know that modern business marketing is "first life, two deaths", the first one is life, the second one is death! To create a business creatively, you need to use more brains!
The marketing of tourist attractions is not about conducting primary, secondary and tertiary market analysis for Party A, nor is it about organizing festivals and making movies. It is about in-depth study of the characteristics of tourist attractions and docking them with market demand and media demand. Innovative marketing and creative marketing can quickly detonate the market!

Make your company logo a city landmark, the creative possibilities are endless!

The company's logo is undoubtedly a symbol of corporate spirit, and its interpre tation through physical architecture undoubtedly pushes this symbol to a new level. When we transform the logo into a physical building that cannot be ignored, it is not just a symbol, but a living brand advertisement, like a landmark billboard that will never go out, standing in the context of the city.

Explore cutting-edge practices

For example, the huge three-dimensional O in OPPO’s headquarters silently conveys the brand’s message with its unique design Influence. However, imagine how shocking the effect would be if the complete logo was integrated into the design? This direct and intuitive way of publicity will undoubtedly attract global attention.

Infinite possibilities for innovative design

China Railway, China Unicom, Huawei, these giants may all use creative design to make their logos into Exclusive landmark building. For example, the design of the AT&T building even goes beyond the classic, making people re-examine the charm of its logo. Lincoln Motors uses water mirrors to perfectly integrate the logo with nature, highlighting the elegance and uniqueness of the brand.

Special treatment for the CEO

Letting the CEO live in the logo is not only a kind of publicity, but also a double binding of corporate and personal identities. Let the brand image be deeply rooted in people's hearts. The design concept of Poland's Wamhouse Studio has given new life to this idea.

Hidden creative challenges

The logos of some car companies and sports brands have people guessing with their clever ideas. The handling of local details tests the designer's ingenuity. Every meeting of eyes is a brand contact.

The power of creativity changes city skylines

Every such transformation makes people marvel at the power of logos, which not only enhances the company's image , and it also promotes the innovation of urban culture. If you also want to build such a landmark building for your company, you may wish to contact us to start this journey of visual and brand collision.

Conclusion

Architecture is not only a space, but also a teller of brand stories. In this era of unlimited creativity, making the company logo a part of the city is undoubtedly the most effective way of publicity. Let us work together to shape the future with creativity, so that the brand can stand on paper and stand in every corner that loves creativity.