Hong Kong advertising sign
①For international multinational advertising companies in Branches or associated companies established in Hong Kong are generally members of the Hong Kong Advertising Association, known in the industry as "4A" companies, which can provide customers with compre hensive services, such as Saatchi, Ogilvy, Leo Burnett, Dapis, McCann. , Dian Yang, Lingzhi, Dentsu and other 20 companies. These advertising companies have high-quality human resources, abundant funds, excellent production equipment, superb technology, and rich experience. Most of their basic customers are foreign manufacturers or Hong Kong's large industrial and commercial enterprises and institutions. In the form of contracts, we contract various types of advertising for our clients. In order to ensure the service quality and standards of members of the Hong Kong Advertising Association and pre vent vicious competition among members, it is stipulated that members must charge a 15% commission, and a company cannot advertise multiple products of the same type.
②Non-"4A" advertising production and media agency companies are generally large and medium-sized advertising companies run by local Chinese companies in Hong Kong, such as Far East, Dadong, Hualian, etc., there are more than 30 of them. The business, scale and technical means of this type of advertising company are at a medium level. Our main customers are small commercial organizations, mainly providing agency services for radio, television, newspapers, and magazines. We also conduct market research for customers, formulate specific advertising plans, and create and design advertisements according to customer requirements.
③For small advertising companies and professional advertising companies, including postal advertising companies, outdoor and billboard production companies, and research companies that serve advertising companies, media and advertising clients, etc.
④ Advertising companies established by mainland China in Hong Kong, such as China Advertising Company, Xinhua Advertising Company, Economic and Trade Advertising Company, etc. They mainly provide promotional services for mainland export products and also run some local advertising businesses.
The Chinese name of 4A in Hong Kong is: Hong Kong Advertising Agents Association; in Taiwan, it is called: Taiwan Advertising Agents Association; the English abbreviation of Macau Advertising Agents Association is MAAA. They are all a collection of the best local advertising agencies.
There are about 1,000 advertising companies in Hong Kong, with an advertising turnover of more than HK$12 billion. However, the Hong Kong Advertising Association, which is composed of branches of multinational advertising companies in Hong Kong, has only 19 members, but its advertising turnover accounts for 10% of the total. accounting for more than half of Hong Kong's total advertising.
The requirements for members of the Hong Kong 4A Advertising Association are that the annual turnover is at least HK$50 million, and they must collect a full 15% commission and 17.65% service fee from customers. The Hong Kong Tourism Board has invited five advertising companies to pitch their creative business for the next three years, including JWT, Tianlian Advertising, Boda Bridge and the current advertising agency Gray.
Hengmei Advertising was also invited, but the company declined to participate in the pitch. Advertising agencies involved in the pitch attended a briefing on the bid last week.
The Hong Kong Tourism Bureau hopes to find an international advertising company with a strong overseas network to provide them with one-stop creative services. Gray Hong Kong will end its three-year contract with the Hong Kong Tourism Bureau in the first quarter of 2011. Boda Bridge Has served the Hong Kong Tourism Board for more than 8 years.
According to data from the Hong Kong Tourism Bureau, in the first half of 2010, Hong Kong welcomed 16.9 million tourists from all over the world, an increase of 23.1%, setting a half-year record.
Mainland China is still the largest source of tourists to Hong Kong, reaching 10.5 million people (an increase of 26.9%), accounting for 62.2% of the total. This is also the first time that the number of mainland tourists has exceeded the 10 million mark in half a year.
Thanks to the recovery of the global economy, business travel increased by 10.9% year-on-year to 2.2 million people. The United States still occupies the largest share of the long-haul air transport market. Hong Kong welcomed 570,000 American passengers in the first half of this year, an increase of 10.6%.