What is the general cost of elevator advertising?

A simple cost analysis:

1. Elevator contracting costs. According to the regional flow of people, the annual contract price of an elevator is generally between 1,000 and 2,000. For 100 elevators, it is at least 100,000;

2. Labor costs. There should be at least one person to design and two people to install, and the annual salary is almost 150,000;

3. Company equipment. A minivan is necessary, as well as office equipment, venue rental, etc., which cost almost 100,000;

4. Advertising equipment. The worst frame costs 20 yuan each. 100 elevators generally have 400 positions, which is almost 10,000. If you add a TV light box, the cost will be even greater;

5. Other expenses, working capital and 100,000.

In this way, almost 500,000 funds are needed to operate the company.

Nowadays, the traditional advertising industry is greatly impacted by digital media. Before investing, you need to carefully investigate the local advertising industry, market information, etc. to avoid unnecessary detours.

The monthly cost of advertising in an elevator is usually between 1,000 yuan and 2,000 yuan, but the key to ensuring advertising effectiveness lies in creativity, interaction and discounts Strategy. First of all, advertising creativity must be unique, able to attract people's attention in a short period of time and leave a deep impre ssion. Secondly, interacting with the target audience and understanding their feedback can increase the attractiveness and acceptance of the advertisement. In addition, providing discounts or discounts can stimulate consumers' desire to buy and increase publicity power.

In terms of advertising techniques, simplification is the key. Advertising content should be concise and clear, so as not to waste the audience’s attention when they stop briefly in the elevator. Differentiated placement or pulse placement strategies can help you stand out in the ocean of information and maintain brand exposure. Finally, the characteristic of elevator advertising lies in its powerful ability to detonate and inform. Combined with brand positioning, it highlights differentiated selling points. For example, China Private Car emphasizes safety rather than convenience, which can effectively reach the target group and stimulate consumer desire.

In general, placing elevator advertisements requires strategic considerations, not only the cost, but also the actual effect of the advertisement and interaction with consumers to achieve the best advertising benefits. .