Does the store name on the billboard require industrial and commercial registration?
1、Is it illegal to put a light box in front of the store?
If the content of the billboard is only a small advertisement to promote our store, then this behavior is generally considered to be an introduction to our store and is not illegal. If a billboard contains large content or advertises other products without registering it with the industrial and commercial administration department, then this behavior is illegal.
Legal Analysis
Outdoor advertising refers to neon lights, billboards, posters, etc. set up on the exterior of buildings or in outdoor public places such as streets and squares. Outdoor advertising is open to all the public, so it is difficult to select a specific target audience. However, outdoor advertising can display the company's image and brand in a fixed location for a long time, so it is very effective in increasing the visibility of the company and brand. Refers to the names of enterprises, institutions, individual industrial and commercial households or other social groups that use signs, light boxes, neon monograms, etc. as media forms, register their registered address with the unit, and use self-owned or leased buildings, structures and other positions to set up (Including logo, etc.). Refers to the use of light boxes, neon lights, electronic display devices, outdoor LCD advertising machines, and outdoor LCD screens on urban roads, highways, railway sides, ground parts of urban rail transit lines, river and lake management areas, squares, buildings, and structures. , outdoor electronic newspaper reading boards, information kiosks, display boards, etc. as carriers and commercial advertisements set up on vehicles. Outdoor advertising is a big concept. Common ones include light boxes, street signs, neon lights, posters, vehicles, windows, etc. Different outdoor media have different expre ssion styles and characteristics. They should be used creatively and integrate various media. advantages. We have many cities where billboards are getting bigger and denser, destroying the sense of space and coordination in the city and polluting the urban environment. In developed European countries, the location, spacing density, and size ratio of outdoor advertising seem to take into account the city's surrounding environment and pedestrian density, making people feel warm and comfortable, and playing a role in beautifying and decorating the city. No matter in the city or on both sides of the highway, you can't see the "domineering" large-scale outdoor billboards like those in many domestic cities. Instead, you can see the large-scale inkjet advertisements placed on the maintenance fences of urban buildings, which is very eye-catching. Very impre ssed.
Legal Basis
Advertising Law of the People's Republic of China
Article 41 The local people's governments at or above the county level shall organize relevant departments to strengthen the supervision and management of the use of outdoor places, spaces, facilities, etc. to publish outdoor advertisements. Develop outdoor advertising setup planning and safety requirements. The management measures for outdoor advertising are stipulated by local regulations and local government regulations.
Article 42 No outdoor advertisements shall be set up under any of the following circumstances: (1) using traffic safety facilities and traffic signs; (2) affecting municipal public facilities, traffic safety facilities, traffic signs, fire protection facilities, The use of fire safety signs; (3) hindering production or people's lives and damaging the appearance of the city; (4) outdoor installations are prohibited in construction control zones of state agencies, cultural relics protection units, scenic spots, etc., or local people's governments at or above the county level Advertising locale.
Legal Analysis
Outdoor advertising refers to neon lights, billboards, posters, etc. set up on the exterior of buildings or in outdoor public places such as streets and squares. Outdoor advertising is open to all the public, so it is difficult to select a specific target audience. However, outdoor advertising can display the company's image and brand in a fixed location for a long time, so it is very effective in increasing the visibility of the company and brand. Refers to the names of enterprises, institutions, individual industrial and commercial households or other social groups that use signs, light boxes, neon monograms, etc. as media forms, register their registered address with the unit, and use self-owned or leased buildings, structures and other positions to set up (Including logo, etc.). Refers to the use of light boxes, neon lights, electronic display devices, outdoor LCD advertising machines, and outdoor LCD screens on urban roads, highways, railway sides, ground parts of urban rail transit lines, river and lake management areas, squares, buildings, and structures. , outdoor electronic newspaper reading boards, information kiosks, display boards, etc. as carriers and commercial advertisements set up on vehicles. Outdoor advertising is a big concept. Common ones include light boxes, street signs, neon lights, posters, vehicles, windows, etc. Different outdoor media have different expre ssion styles and characteristics. They should be used creatively and integrate various media. advantages. We have many cities where billboards are getting bigger and denser, destroying the sense of space and coordination in the city and polluting the urban environment. In developed European countries, the location, spacing density, and size ratio of outdoor advertising seem to take into account the city's surrounding environment and pedestrian density, making people feel warm and comfortable, and playing a role in beautifying and decorating the city. No matter in the city or on both sides of the highway, you can't see the "domineering" large-scale outdoor billboards like those in many domestic cities. Instead, you can see the large-scale inkjet advertisements placed on the maintenance fences of urban buildings, which is very eye-catching. Very impre ssed.
Legal Basis
Advertising Law of the People's Republic of China
Article 41 The local people's governments at or above the county level shall organize relevant departments to strengthen the supervision and management of the use of outdoor places, spaces, facilities, etc. to publish outdoor advertisements. Develop outdoor advertising setup planning and safety requirements. The management measures for outdoor advertising are stipulated by local regulations and local government regulations.
Article 42 No outdoor advertisements shall be set up under any of the following circumstances: (1) using traffic safety facilities and traffic signs; (2) affecting municipal public facilities, traffic safety facilities, traffic signs, fire protection facilities, The use of fire safety signs; (3) hindering production or people's lives and damaging the appearance of the city; (4) outdoor installations are prohibited in construction control zones of state agencies, cultural relics protection units, scenic spots, etc., or local people's governments at or above the county level Advertising locale.