Elevator advertising profit

As of February 2020, elevator advertising generally costs between 1,000 and 2,000 yuan per month.

When placing elevator advertisements, you need to pay attention to the following:

1. The content is core

As mentioned above, this is an era filled with various advertisements. Consumers After receiving too much advertising information, I began to become more and more "forgetful".

So now there is less and less time left for advertising. Advertising needs to grasp a core and promote it with purpose. Otherwise, the more content there is, the harder it will be for consumers to remember. Too much information content will make consumers filter, so if there are too many key points, it means there are no key points. The content is simple and grasping the core points is the key.

2. Adhere to the same positioning

Brands mainly have their own firm advertising positioning, so remember to "go back and forth". You can't stick to your positioning for a long time, and it's harder for consumers to understand and remember you, or they don't have time to remember you at all.

Insisting on positioning also gives yourself a fixed label to reduce consumers’ memory costs. Just like when we think of car safety, we think of Volvo. This is the two-way binding of labels and brands. Therefore, when placing elevator advertisements, establish your own positioning and stick to it, so that subsequent placements can be promoted more easily.

3. Control the placement time

The placement time of elevator advertisements may seem random, but it is affected by many factors. The best time to launch is not the peak season of your industry, but the time node that suits your own store. Or promotions, or the eve of store celebrations, any time that is unique to your store is the best time to put it.

If you must place ads during the peak season of the industry, remember that the best time is to warm up before the peak season. Furthermore, many advertisers always have a trying mentality to launch elevator advertisements. As everyone knows, elevator advertising media is a form of advertising media that depends on time. Short-term advertising cannot achieve immediate results, so it should be reasonably extended. time.

Extended information:

Elevator advertising placement skills:

1. Design the advertising content

Elevators are the only way for people to go home after get off work in modern cities, so they have become an advertising carrier with a very high frequency of contact. The environment in the elevator is very closed, and generally people will take the initiative to go there in a short period of time. Receive content on elevator ads.

So if you want to attract their attention, you must pay attention to the design of the advertising content. It must not only have a beautiful picture, but also have a good advertising creativity. Only such advertising will not disgust and disgust the audience. Only by rejecting can you truly accept your advertisement psychologically.

2. Interact with the audience

Some customers have large age differences, so they may have many different suggestions. Therefore, only by improving the attractiveness of your advertisements and providing interaction can you achieve the ideal advertisement in the minds of customers and improve the conversion effect of your advertisements.

3. Providing appropriate rebate rewards

Today’s advertising forms are no longer limited to a single static model, and pay more attention to interaction with users and mobilizing their enthusiasm.

Nowadays, many businesses are paying more and more attention to this, so you can often see the emergence of many rebate activities for users. Proper rebates are given to those who lead the money, which can greatly increase people's enthusiasm for publicity. , let them help pay attention to the corresponding product sales in daily life, and bring more cooperation opportunities to both parties.

Depending on the size of the city and the flow of people in the community; generally the advertising company charges: 500-1,500 yuan/year/billboard (it must be paid as a site occupancy fee, otherwise, the property company has no right to operate advertising. If someone reports it, they will be fined). How many billboards should be placed in each elevator? Please decide according to the actual situation of the elevator. If it is a single-door elevator, you can put up to 5 billboards. If you have a double-door elevator, you can put up to 4 billboards. If you want to get a rebate, , and the advertiser agrees, as long as the other party agrees.
However, I would like to remind you that when working for a company, it is best to put the interests of the company first. Otherwise, it is not worth it to be greedy for small things and lose big things. Your career cannot end in one company. If you have financial problems, it will be very difficult to go to other companies. Difficult to gain a foothold.
If there were no financial problems, your career would be welcomed by any company!