small billboard

What are the forms of outdoor advertising?

1. Hanging advertising.

Set at the entrance of the hotel, on both sides of the road/on telephone poles, made into small light box advertisements, road flags (wind flags) and other forms of advertisements. This form of advertisement has the advantages of easy production, directness and information dissemination. It has the advantages of wide coverage, but the advertising area is small.

Hanging banners on lampposts on both sides of the street, also known as road flag advertising, is also a type of hanging advertising. Usually advertisers often use road flag advertising to create a large-scale event or promotion cycle. The warm atmosphere expands the exposure of the corporate image of the event theme.

2. Single-column billboards (commonly known as anti-aircraft artillery advertisements).

It provides national advertisers with greater flexibility in terms of radio station selection, broadcast timing selection, market selection, program selection, etc. In places such as main traffic roads, facing dense traffic and pedestrian flow, the common size is 6m×18m (H), and spotlights are mainly used as lighting equipment.

3. Multi-pillar billboards.

Multi-column billboards are supported by two or more steel pipe columns, with galvanized sheets as the base plate and spray painting. Generally, spotlights are used as lighting equipment.

4. Truss billboard.

It is characterized by easy installation and disassembly, mobile use, and is generally used in exhibitions or advertising activities.

5. Double-sided and triple-sided.

Double-sided flipping refers to cutting the billboard into many strips in the vertical direction, and flipping the front and back sides to achieve regular display of the picture. Three-sided flipping is one of the more expensive outdoor advertising devices at pre sent. This kind of device is used Three-sided fusiform pillars, the advertising screen content is expre ssed using materials such as inkjet printing, computer graphics or outdoor color post-it notes. It is suitable for indoor and outdoor environments. When these prisms rotate, three different advertising screens can be formed.

Billboard Size

The size of billboards varies depending on the specific application scenario and the amount of information that needs to be conveyed. There are many common sizes. Here are some common billboard sizes and their brief explanations:


Common billboard sizes


1.6 meters × 3 Meter: This is a medium-sized billboard suitable for city streets, road sides or commercial areas. Its size is moderate and can display detailed graphic information without being too bulky.


2.8 meters × 4 meters: large billboards, commonly found on highways, transportation hubs or large shopping malls. Its larger area can accommodate more information and produce stronger visual impact.


3.A0 to A4 paper size: Some indoor or outdoor small billboards will use standard paper sizes, such as A0 to A4. These sizes are flexible and adaptable to a variety of scenarios and needs.


Detailed explanation:


* Size diversity: The production and display of billboards involves many factors, such as geographical location, viewing distance, and content complexity wait. Therefore, the sizes of billboards are very diverse, and different sizes can meet different promotional needs.


*Information transmission effect: Generally speaking, larger billboards can attract people's attention from a distance, while medium or smaller billboards are more suitable for short distances. Convey details within. Designers will choose appropriate sizes based on the distance and viewing angle of the intended audience.


*Material selection: The size of the billboard will also affect its material selection. Large billboards may use sturdier and weather-resistant materials, such as aluminum panels or steel structures, while smaller indoor billboards may choose lighter materials, such as paper or plastic panels.


*Actual application scenarios: Different application scenarios determine the size of the billboard. For example, large outdoor billboards are usually located on highways or busy commercial areas and require larger sizes to attract people's attention; while small indoor billboards are mainly placed in shopping malls, supermarkets and other places to display promotional information or brand promotions. .


In short, the size of the billboard depends on the specific application environment and promotional needs. Choosing the right size can effectively convey your message and grab your target audience's attention.

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